Eric Johnson: The Elements of Choice

schedule

Friday, June 10, 12:11pm - 12:26pm (EDT)

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24h

  • (GMT-11:00)Pacific, Midway
  • (GMT-11:00)Pacific, Niue
  • (GMT-11:00)Pacific, Pago Pago
  • (GMT-10:00)Pacific, Honolulu
  • (GMT-10:00)Pacific, Rarotonga
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  • (GMT-09:30)Pacific, Marquesas
  • (GMT-09:00)America, Adak
  • (GMT-09:00)Pacific, Gambier
  • (GMT-08:00)America, Anchorage
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  • (GMT-08:00)America, Metlakatla
  • (GMT-08:00)America, Nome
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  • (GMT-08:00)America, Yakutat
  • (GMT-08:00)Pacific, Pitcairn
  • (GMT-07:00)America, Creston
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  • (GMT-07:00)America, Dawson Creek
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  • (GMT-06:00)America, Belize
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  • (GMT-06:00)America, Chihuahua
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  • (GMT-06:00)America, El Salvador
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  • (GMT-06:00)America, Inuvik
  • (GMT-06:00)America, Managua
  • (GMT-06:00)America, Mazatlan
  • (GMT-06:00)America, Ojinaga
  • (GMT-06:00)America, Regina
  • (GMT-06:00)America, Swift Current
  • (GMT-06:00)America, Tegucigalpa
  • (GMT-06:00)America, Yellowknife
  • (GMT-06:00)Pacific, Easter
  • (GMT-06:00)Pacific, Galapagos
  • (GMT-05:00)America, Atikokan
  • (GMT-05:00)America, Bahia Banderas
  • (GMT-05:00)America, Bogota
  • (GMT-05:00)America, Cancun
  • (GMT-05:00)America, Cayman
  • (GMT-05:00)America, Chicago
  • (GMT-05:00)America, Eirunepe
  • (GMT-05:00)America, Guayaquil
  • (GMT-05:00)America, Indiana, Knox
  • (GMT-05:00)America, Indiana, Tell City
  • (GMT-05:00)America, Jamaica
  • (GMT-05:00)America, Lima
  • (GMT-05:00)America, Matamoros
  • (GMT-05:00)America, Menominee
  • (GMT-05:00)America, Merida
  • (GMT-05:00)America, Mexico City
  • (GMT-05:00)America, Monterrey
  • (GMT-05:00)America, North Dakota, Beulah
  • (GMT-05:00)America, North Dakota, Center
  • (GMT-05:00)America, North Dakota, New Salem
  • (GMT-05:00)America, Panama
  • (GMT-05:00)America, Rainy River
  • (GMT-05:00)America, Rankin Inlet
  • (GMT-05:00)America, Resolute
  • (GMT-05:00)America, Rio Branco
  • (GMT-05:00)America, Winnipeg
  • (GMT-04:00)America, Anguilla
  • (GMT-04:00)America, Antigua
  • (GMT-04:00)America, Aruba
  • (GMT-04:00)America, Asuncion
  • (GMT-04:00)America, Barbados
  • (GMT-04:00)America, Blanc-Sablon
  • (GMT-04:00)America, Boa Vista
  • (GMT-04:00)America, Campo Grande
  • (GMT-04:00)America, Caracas
  • (GMT-04:00)America, Cuiaba
  • (GMT-04:00)America, Curacao
  • (GMT-04:00)America, Detroit
  • (GMT-04:00)America, Dominica
  • (GMT-04:00)America, Grand Turk
  • (GMT-04:00)America, Grenada
  • (GMT-04:00)America, Guadeloupe
  • (GMT-04:00)America, Guyana
  • (GMT-04:00)America, Havana
  • (GMT-04:00)America, Indiana, Indianapolis
  • (GMT-04:00)America, Indiana, Marengo
  • (GMT-04:00)America, Indiana, Petersburg
  • (GMT-04:00)America, Indiana, Vevay
  • (GMT-04:00)America, Indiana, Vincennes
  • (GMT-04:00)America, Indiana, Winamac
  • (GMT-04:00)America, Iqaluit
  • (GMT-04:00)America, Kentucky, Louisville
  • (GMT-04:00)America, Kentucky, Monticello
  • (GMT-04:00)America, Kralendijk
  • (GMT-04:00)America, La Paz
  • (GMT-04:00)America, Lower Princes
  • (GMT-04:00)America, Manaus
  • (GMT-04:00)America, Marigot
  • (GMT-04:00)America, Martinique
  • (GMT-04:00)America, Montserrat
  • (GMT-04:00)America, Nassau
  • (GMT-04:00)America, New York
  • (GMT-04:00)America, Nipigon
  • (GMT-04:00)America, Pangnirtung
  • (GMT-04:00)America, Port of Spain
  • (GMT-04:00)America, Port-au-Prince
  • (GMT-04:00)America, Porto Velho
  • (GMT-04:00)America, Puerto Rico
  • (GMT-04:00)America, Santiago
  • (GMT-04:00)America, Santo Domingo
  • (GMT-04:00)America, St Barthelemy
  • (GMT-04:00)America, St Kitts
  • (GMT-04:00)America, St Lucia
  • (GMT-04:00)America, St Thomas
  • (GMT-04:00)America, St Vincent
  • (GMT-04:00)America, Thunder Bay
  • (GMT-04:00)America, Toronto
  • (GMT-04:00)America, Tortola
  • (GMT-03:00)America, Araguaina
  • (GMT-03:00)America, Argentina, Buenos Aires
  • (GMT-03:00)America, Argentina, Catamarca
  • (GMT-03:00)America, Argentina, Cordoba
  • (GMT-03:00)America, Argentina, Jujuy
  • (GMT-03:00)America, Argentina, La Rioja
  • (GMT-03:00)America, Argentina, Mendoza
  • (GMT-03:00)America, Argentina, Rio Gallegos
  • (GMT-03:00)America, Argentina, Salta
  • (GMT-03:00)America, Argentina, San Juan
  • (GMT-03:00)America, Argentina, San Luis
  • (GMT-03:00)America, Argentina, Tucuman
  • (GMT-03:00)America, Argentina, Ushuaia
  • (GMT-03:00)America, Bahia
  • (GMT-03:00)America, Belem
  • (GMT-03:00)America, Cayenne
  • (GMT-03:00)America, Fortaleza
  • (GMT-03:00)America, Glace Bay
  • (GMT-03:00)America, Goose Bay
  • (GMT-03:00)America, Halifax
  • (GMT-03:00)America, Maceio
  • (GMT-03:00)America, Moncton
  • (GMT-03:00)America, Montevideo
  • (GMT-03:00)America, Paramaribo
  • (GMT-03:00)America, Punta Arenas
  • (GMT-03:00)America, Recife
  • (GMT-03:00)America, Santarem
  • (GMT-03:00)America, Sao Paulo
  • (GMT-03:00)America, Thule
  • (GMT-03:00)Antarctica, Palmer
  • (GMT-03:00)Antarctica, Rothera
  • (GMT-03:00)Atlantic, Bermuda
  • (GMT-03:00)Atlantic, Stanley
  • (GMT-02:30)America, St Johns
  • (GMT-02:00)America, Miquelon
  • (GMT-02:00)America, Noronha
  • (GMT-02:00)America, Nuuk
  • (GMT-02:00)Atlantic, South Georgia
  • (GMT-01:00)Atlantic, Cape Verde
  • (GMT+00:00)Africa, Abidjan
  • (GMT+00:00)Africa, Accra
  • (GMT+00:00)Africa, Bamako
  • (GMT+00:00)Africa, Banjul
  • (GMT+00:00)Africa, Bissau
  • (GMT+00:00)Africa, Conakry
  • (GMT+00:00)Africa, Dakar
  • (GMT+00:00)Africa, Freetown
  • (GMT+00:00)Africa, Lome
  • (GMT+00:00)Africa, Monrovia
  • (GMT+00:00)Africa, Nouakchott
  • (GMT+00:00)Africa, Ouagadougou
  • (GMT+00:00)Africa, Sao Tome
  • (GMT+00:00)America, Danmarkshavn
  • (GMT+00:00)America, Scoresbysund
  • (GMT+00:00)Atlantic, Azores
  • (GMT+00:00)Atlantic, Reykjavik
  • (GMT+00:00)Atlantic, St Helena
  • (GMT+00:00)UTC
  • (GMT+01:00)Africa, Algiers
  • (GMT+01:00)Africa, Bangui
  • (GMT+01:00)Africa, Brazzaville
  • (GMT+01:00)Africa, Casablanca
  • (GMT+01:00)Africa, Douala
  • (GMT+01:00)Africa, El Aaiun
  • (GMT+01:00)Africa, Kinshasa
  • (GMT+01:00)Africa, Lagos
  • (GMT+01:00)Africa, Libreville
  • (GMT+01:00)Africa, Luanda
  • (GMT+01:00)Africa, Malabo
  • (GMT+01:00)Africa, Ndjamena
  • (GMT+01:00)Africa, Niamey
  • (GMT+01:00)Africa, Porto-Novo
  • (GMT+01:00)Africa, Tunis
  • (GMT+01:00)Atlantic, Canary
  • (GMT+01:00)Atlantic, Faroe
  • (GMT+01:00)Atlantic, Madeira
  • (GMT+01:00)Europe, Dublin
  • (GMT+01:00)Europe, Guernsey
  • (GMT+01:00)Europe, Isle of Man
  • (GMT+01:00)Europe, Jersey
  • (GMT+01:00)Europe, Lisbon
  • (GMT+01:00)Europe, London
  • (GMT+02:00)Africa, Blantyre
  • (GMT+02:00)Africa, Bujumbura
  • (GMT+02:00)Africa, Cairo
  • (GMT+02:00)Africa, Ceuta
  • (GMT+02:00)Africa, Gaborone
  • (GMT+02:00)Africa, Harare
  • (GMT+02:00)Africa, Johannesburg
  • (GMT+02:00)Africa, Juba
  • (GMT+02:00)Africa, Khartoum
  • (GMT+02:00)Africa, Kigali
  • (GMT+02:00)Africa, Lubumbashi
  • (GMT+02:00)Africa, Lusaka
  • (GMT+02:00)Africa, Maputo
  • (GMT+02:00)Africa, Maseru
  • (GMT+02:00)Africa, Mbabane
  • (GMT+02:00)Africa, Tripoli
  • (GMT+02:00)Africa, Windhoek
  • (GMT+02:00)Antarctica, Troll
  • (GMT+02:00)Arctic, Longyearbyen
  • (GMT+02:00)Europe, Amsterdam
  • (GMT+02:00)Europe, Andorra
  • (GMT+02:00)Europe, Belgrade
  • (GMT+02:00)Europe, Berlin
  • (GMT+02:00)Europe, Bratislava
  • (GMT+02:00)Europe, Brussels
  • (GMT+02:00)Europe, Budapest
  • (GMT+02:00)Europe, Busingen
  • (GMT+02:00)Europe, Copenhagen
  • (GMT+02:00)Europe, Gibraltar
  • (GMT+02:00)Europe, Kaliningrad
  • (GMT+02:00)Europe, Ljubljana
  • (GMT+02:00)Europe, Luxembourg
  • (GMT+02:00)Europe, Madrid
  • (GMT+02:00)Europe, Malta
  • (GMT+02:00)Europe, Monaco
  • (GMT+02:00)Europe, Oslo
  • (GMT+02:00)Europe, Paris
  • (GMT+02:00)Europe, Podgorica
  • (GMT+02:00)Europe, Prague
  • (GMT+02:00)Europe, Rome
  • (GMT+02:00)Europe, San Marino
  • (GMT+02:00)Europe, Sarajevo
  • (GMT+02:00)Europe, Skopje
  • (GMT+02:00)Europe, Stockholm
  • (GMT+02:00)Europe, Tirane
  • (GMT+02:00)Europe, Vaduz
  • (GMT+02:00)Europe, Vatican
  • (GMT+02:00)Europe, Vienna
  • (GMT+02:00)Europe, Warsaw
  • (GMT+02:00)Europe, Zagreb
  • (GMT+02:00)Europe, Zurich
  • (GMT+03:00)Africa, Addis Ababa
  • (GMT+03:00)Africa, Asmara
  • (GMT+03:00)Africa, Dar es Salaam
  • (GMT+03:00)Africa, Djibouti
  • (GMT+03:00)Africa, Kampala
  • (GMT+03:00)Africa, Mogadishu
  • (GMT+03:00)Africa, Nairobi
  • (GMT+03:00)Antarctica, Syowa
  • (GMT+03:00)Asia, Aden
  • (GMT+03:00)Asia, Amman
  • (GMT+03:00)Asia, Baghdad
  • (GMT+03:00)Asia, Bahrain
  • (GMT+03:00)Asia, Beirut
  • (GMT+03:00)Asia, Damascus
  • (GMT+03:00)Asia, Famagusta
  • (GMT+03:00)Asia, Gaza
  • (GMT+03:00)Asia, Hebron
  • (GMT+03:00)Asia, Jerusalem
  • (GMT+03:00)Asia, Kuwait
  • (GMT+03:00)Asia, Nicosia
  • (GMT+03:00)Asia, Qatar
  • (GMT+03:00)Asia, Riyadh
  • (GMT+03:00)Europe, Athens
  • (GMT+03:00)Europe, Bucharest
  • (GMT+03:00)Europe, Chisinau
  • (GMT+03:00)Europe, Helsinki
  • (GMT+03:00)Europe, Istanbul
  • (GMT+03:00)Europe, Kiev
  • (GMT+03:00)Europe, Kirov
  • (GMT+03:00)Europe, Mariehamn
  • (GMT+03:00)Europe, Minsk
  • (GMT+03:00)Europe, Moscow
  • (GMT+03:00)Europe, Riga
  • (GMT+03:00)Europe, Simferopol
  • (GMT+03:00)Europe, Sofia
  • (GMT+03:00)Europe, Tallinn
  • (GMT+03:00)Europe, Uzhgorod
  • (GMT+03:00)Europe, Vilnius
  • (GMT+03:00)Europe, Volgograd
  • (GMT+03:00)Europe, Zaporozhye
  • (GMT+03:00)Indian, Antananarivo
  • (GMT+03:00)Indian, Comoro
  • (GMT+03:00)Indian, Mayotte
  • (GMT+04:00)Asia, Baku
  • (GMT+04:00)Asia, Dubai
  • (GMT+04:00)Asia, Muscat
  • (GMT+04:00)Asia, Tbilisi
  • (GMT+04:00)Asia, Yerevan
  • (GMT+04:00)Europe, Astrakhan
  • (GMT+04:00)Europe, Samara
  • (GMT+04:00)Europe, Saratov
  • (GMT+04:00)Europe, Ulyanovsk
  • (GMT+04:00)Indian, Mahe
  • (GMT+04:00)Indian, Mauritius
  • (GMT+04:00)Indian, Reunion
  • (GMT+04:30)Asia, Kabul
  • (GMT+04:30)Asia, Tehran
  • (GMT+05:00)Antarctica, Mawson
  • (GMT+05:00)Asia, Aqtau
  • (GMT+05:00)Asia, Aqtobe
  • (GMT+05:00)Asia, Ashgabat
  • (GMT+05:00)Asia, Atyrau
  • (GMT+05:00)Asia, Dushanbe
  • (GMT+05:00)Asia, Karachi
  • (GMT+05:00)Asia, Oral
  • (GMT+05:00)Asia, Qyzylorda
  • (GMT+05:00)Asia, Samarkand
  • (GMT+05:00)Asia, Tashkent
  • (GMT+05:00)Asia, Yekaterinburg
  • (GMT+05:00)Indian, Kerguelen
  • (GMT+05:00)Indian, Maldives
  • (GMT+05:30)Asia, Colombo
  • (GMT+05:30)Asia, Kolkata
  • (GMT+05:45)Asia, Kathmandu
  • (GMT+06:00)Antarctica, Vostok
  • (GMT+06:00)Asia, Almaty
  • (GMT+06:00)Asia, Bishkek
  • (GMT+06:00)Asia, Dhaka
  • (GMT+06:00)Asia, Omsk
  • (GMT+06:00)Asia, Qostanay
  • (GMT+06:00)Asia, Thimphu
  • (GMT+06:00)Asia, Urumqi
  • (GMT+06:00)Indian, Chagos
  • (GMT+06:30)Asia, Yangon
  • (GMT+06:30)Indian, Cocos
  • (GMT+07:00)Antarctica, Davis
  • (GMT+07:00)Asia, Bangkok
  • (GMT+07:00)Asia, Barnaul
  • (GMT+07:00)Asia, Ho Chi Minh
  • (GMT+07:00)Asia, Hovd
  • (GMT+07:00)Asia, Jakarta
  • (GMT+07:00)Asia, Krasnoyarsk
  • (GMT+07:00)Asia, Novokuznetsk
  • (GMT+07:00)Asia, Novosibirsk
  • (GMT+07:00)Asia, Phnom Penh
  • (GMT+07:00)Asia, Pontianak
  • (GMT+07:00)Asia, Tomsk
  • (GMT+07:00)Asia, Vientiane
  • (GMT+07:00)Indian, Christmas
  • (GMT+08:00)Asia, Brunei
  • (GMT+08:00)Asia, Choibalsan
  • (GMT+08:00)Asia, Hong Kong
  • (GMT+08:00)Asia, Irkutsk
  • (GMT+08:00)Asia, Kuala Lumpur
  • (GMT+08:00)Asia, Kuching
  • (GMT+08:00)Asia, Macau
  • (GMT+08:00)Asia, Makassar
  • (GMT+08:00)Asia, Manila
  • (GMT+08:00)Asia, Shanghai
  • (GMT+08:00)Asia, Singapore
  • (GMT+08:00)Asia, Taipei
  • (GMT+08:00)Asia, Ulaanbaatar
  • (GMT+08:00)Australia, Perth
  • (GMT+08:45)Australia, Eucla
  • (GMT+09:00)Asia, Chita
  • (GMT+09:00)Asia, Dili
  • (GMT+09:00)Asia, Jayapura
  • (GMT+09:00)Asia, Khandyga
  • (GMT+09:00)Asia, Pyongyang
  • (GMT+09:00)Asia, Seoul
  • (GMT+09:00)Asia, Tokyo
  • (GMT+09:00)Asia, Yakutsk
  • (GMT+09:00)Pacific, Palau
  • (GMT+09:30)Australia, Adelaide
  • (GMT+09:30)Australia, Broken Hill
  • (GMT+09:30)Australia, Darwin
  • (GMT+10:00)Antarctica, DumontDUrville
  • (GMT+10:00)Antarctica, Macquarie
  • (GMT+10:00)Asia, Ust-Nera
  • (GMT+10:00)Asia, Vladivostok
  • (GMT+10:00)Australia, Brisbane
  • (GMT+10:00)Australia, Hobart
  • (GMT+10:00)Australia, Lindeman
  • (GMT+10:00)Australia, Melbourne
  • (GMT+10:00)Australia, Sydney
  • (GMT+10:00)Pacific, Chuuk
  • (GMT+10:00)Pacific, Guam
  • (GMT+10:00)Pacific, Port Moresby
  • (GMT+10:00)Pacific, Saipan
  • (GMT+10:30)Australia, Lord Howe
  • (GMT+11:00)Antarctica, Casey
  • (GMT+11:00)Asia, Magadan
  • (GMT+11:00)Asia, Sakhalin
  • (GMT+11:00)Asia, Srednekolymsk
  • (GMT+11:00)Pacific, Bougainville
  • (GMT+11:00)Pacific, Efate
  • (GMT+11:00)Pacific, Guadalcanal
  • (GMT+11:00)Pacific, Kosrae
  • (GMT+11:00)Pacific, Norfolk
  • (GMT+11:00)Pacific, Noumea
  • (GMT+11:00)Pacific, Pohnpei
  • (GMT+12:00)Antarctica, McMurdo
  • (GMT+12:00)Asia, Anadyr
  • (GMT+12:00)Asia, Kamchatka
  • (GMT+12:00)Pacific, Auckland
  • (GMT+12:00)Pacific, Fiji
  • (GMT+12:00)Pacific, Funafuti
  • (GMT+12:00)Pacific, Kwajalein
  • (GMT+12:00)Pacific, Majuro
  • (GMT+12:00)Pacific, Nauru
  • (GMT+12:00)Pacific, Tarawa
  • (GMT+12:00)Pacific, Wake
  • (GMT+12:00)Pacific, Wallis
  • (GMT+12:45)Pacific, Chatham
  • (GMT+13:00)Pacific, Apia
  • (GMT+13:00)Pacific, Fakaofo
  • (GMT+13:00)Pacific, Kanton
  • (GMT+13:00)Pacific, Tongatapu
  • (GMT+14:00)Pacific, Kiritimati

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    Eric Johnson is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences, Columbia Business School at Columbia University. He will talk about how we do not make choices in isolation. Every choice involves a hidden partner, someone who, perhaps unwittingly, affected your decision. They are sometimes called choice architects, but he’ll keep things simple, he’ll call them a designer. We know that designers influence what we chose, but we don’t have much idea about how this happens. He'll talk about two ways designers change our choices: By altering how preferences are assembled and by modifying how we search. These principles can help improve decisions like students’ choices of high schools in New York City, doctors’ choices of prescription drugs, or our choice of date.

    Add to Calendar 2022/06/10 17:11:00 2022/06/10 17:26:00 Europe/London Eric Johnson: The Elements of Choice Eric Johnson is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences, Columbia Business School at Columbia University. He will talk about how we do not make choices in isolation. Every choice involves a hidden partner, someone who, perhaps unwittingly, affected your decision. They are sometimes called choice architects, but he’ll keep things simple, he’ll call them a designer. We know that designers influence what we chose, but we don’t have much idea about how this happens. He'll talk about two ways designers change our choices: By altering how preferences are assembled and by modifying how we search. These principles can help improve decisions like students’ choices of high schools in New York City, doctors’ choices of prescription drugs, or our choice of date. false MM/DD/YYYY 30 OPAQUE agORftSMXzRPlQCfYmCA157821
    person

    Jemma Roback, jemma.roback@ogilvy.com