The Law Firm Workshop Process
How to Plan, Fill, Deliver, and Convert Workshops Into New Clients
With Molly McGrath
For many law firms—especially estate planning firms—workshops used to be one of the most effective ways to attract new clients.
But today, many firms struggle with the same challenges:
- Low registrations
- Poor attendance
- Presentations that feel like free legal education
- And little to no consultations booked afterward
The problem isn’t workshops.
The problem is that most firms don’t have a clear, repeatable workshop process that takes them from idea → event → new clients.
The firms consistently filling rooms and converting attendees into consultations aren’t guessing their way through seminars.
They follow a simple system that covers everything from planning and promotion to delivery and follow-up.
In this Marketing Power Hour, we’ll walk through the complete workshop system so you can confidently plan, promote, deliver, and follow up after workshops that actually lead to new clients.
You’ll Learn The Full Workshop Process:
1️⃣ Planning How to select the right topic, timing, and format for your audience
2️⃣ Creating Building a clear presentation that informs without overwhelming
3️⃣ Promoting How to drive registrations and increase show-up rates
4️⃣ Delivering Running a workshop that keeps the room engaged and positions your firm as the trusted authority
5️⃣ Following Up The most overlooked step that turns attendees into consultations and new clients
Walk away with a clear plan for your firm’s next workshop, including your topic, promotion strategy, and follow-up process.