[AppDirect Webinar] Marketplace Development: Why Build Your Own Is No Longer An Option

Wednesday, January 12, 12:00pm - 12:45pm (EST)

Time shown in-04:00 America, New York

Join us on Zoom: https://appdirect.zoom.us/j/96836060158?pwd=Q1dNSEI1RnB1SFBmZlpiYUhEa3VUZz09

When business marketplaces became a top strategy for enterprises, many companies fell back on a traditional evaluation of in-house builds versus a handful of vendors, a process that often delayed their success. As marketplaces have proliferated, a new software category-Marketplace Development Platforms-has emerged, changing the way that companies need to think about the build vs. buy debate.

In this webinar, Forrester Senior Analyst and guest speaker Joe Cicman, author of the inaugural New Wave: Marketplace Development Platforms, Q4 2021, joins us to explain why the time has come to put aside the notion of building complex and deeply integrated commerce technology on your own. Instead, enterprises should focus on configuring proven technology to meet their needs. We'll discuss:

The motivation for conducting research into Marketplace Development Platforms in Q4 2021
Why the build vs. buy debate is outdated and detrimental to your business
How you should evaluate your options based on your business strategy
You'll leave confident that focusing on building a business case for working with a marketplace vendor is far more beneficial to your business than building your own solution.

Add to Calendar 2022/01/12 12:00:00 2022/01/12 12:45:00 America/New_York [AppDirect Webinar] Marketplace Development: Why Build Your Own Is No Longer An Option Join us on Zoom: https://appdirect.zoom.us/j/96836060158?pwd=Q1dNSEI1RnB1SFBmZlpiYUhEa3VUZz09

When business marketplaces became a top strategy for enterprises, many companies fell back on a traditional evaluation of in-house builds versus a handful of vendors, a process that often delayed their success. As marketplaces have proliferated, a new software category-Marketplace Development Platforms-has emerged, changing the way that companies need to think about the build vs. buy debate.

In this webinar, Forrester Senior Analyst and guest speaker Joe Cicman, author of the inaugural New Wave: Marketplace Development Platforms, Q4 2021, joins us to explain why the time has come to put aside the notion of building complex and deeply integrated commerce technology on your own. Instead, enterprises should focus on configuring proven technology to meet their needs. We'll discuss:

The motivation for conducting research into Marketplace Development Platforms in Q4 2021
Why the build vs. buy debate is outdated and detrimental to your business
How you should evaluate your options based on your business strategy
You'll leave confident that focusing on building a business case for working with a marketplace vendor is far more beneficial to your business than building your own solution. false MM/DD/YYYY 5 OPAQUE aARkwqtCWzpsgGVlAmUX42720

AppDirect Marketing, marketing@appdirect.com

Link: