From Hidden Potential to Proven ROI: Making gift cards a strategic business lever

Gift cards are often overlooked — seen as a simple product or just a checkout add-on. But the reality is: top brands are turning them into high-performing revenue engines, especially across B2B, loyalty, and retention channels.

Join our exclusive masterclass to learn how to turn your gift card program into a scalable, measurable business lever that delivers real ROI — not just during the holidays, but all year round.

You’ll walk away with strategies used by brands like Zalando, Adidas, Rituals, and IKEA — plus clear actions to apply immediately to your own program.

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About Rocío Liébana - Founder of RLC Solutions

A 17-year expert in gift card strategy and growth, Rocío has helped global brands like LVMH Group, Adidas, Foot Locker, HelloFresh, and Zalando turn underperforming programs into revenue powerhouses.

She’s also the co-founder of Women in Incentives Network (WiiN) and a Board Member of the Incentive Marketing Association (IMA) — bringing a unique blend of strategic insight and deep operational experience.

​More about Rocío here. ​

About RLC Solutions

RLC Solutions is a full-service gift card agency, offering innovative technology to help retailers unlock the potential of gift cards. Since 2016, we’ve crafted tailored strategies and successful campaigns for top brands. With deep industry expertise, we provide secure platforms and solutions to drive growth and scalability. As members of IMA Europe, GCVA, and WiiN Global, we deliver cutting-edge solutions and exceptional service to our clients.

More about us here.