Beyond the Screen: Scaling XR and Virtual Windows for Broadcast and Multi-Use Spaces [NAB Panel]

Monday, April 20, 1:30pm - 2:00pm (EDT)

Time shown in-04:00 America, New York

Join us for the following panel during NAB 2026:

Beyond the Screen: Scaling XR and Virtual Windows for Broadcast and Multi-Use Spaces
Monday, Apr 20, 10:30A-11AM, B&H Booth (C8116)
As real estate and production costs climb, the most valuable asset a broadcaster or creator can own is versatility. This panel dives into the "how-to" of future-proofing production spaces using a unified XR and AR framework. Dive into the integration of real-time data feeds and virtual windowing that turn single-use studios into multi-dimensional hubs. This session will explore:

Eliminating limitations: using LED walls and leading technology to go beyond physical restraints and using AR/VR to bridge the gap
Multipurpose use of this technology: leveraging infrastructure agility and designing spaces that support traditional broadcast, academic settings, immersive experiences and more
Investing in innovation: ideal workflows and integrations for your next project

Featuring Matthew McKenna, Associate VP of Information Systems Technology at the Cleveland Institute of Art, Mathew Leland, VP of Special Projects, 4Wall Entertainment and Matthew Lorenzen, Head of Services Sales, Disguise (Moderator)

Add to Calendar 2026/04/20 10:30:00 2026/04/20 11:00:00 America/Los_Angeles Beyond the Screen: Scaling XR and Virtual Windows for Broadcast and Multi-Use Spaces [NAB Panel] Join us for the following panel during NAB 2026:

Beyond the Screen: Scaling XR and Virtual Windows for Broadcast and Multi-Use Spaces
Monday, Apr 20, 10:30A-11AM, B&H Booth (C8116)
As real estate and production costs climb, the most valuable asset a broadcaster or creator can own is versatility. This panel dives into the "how-to" of future-proofing production spaces using a unified XR and AR framework. Dive into the integration of real-time data feeds and virtual windowing that turn single-use studios into multi-dimensional hubs. This session will explore:

Eliminating limitations: using LED walls and leading technology to go beyond physical restraints and using AR/VR to bridge the gap
Multipurpose use of this technology: leveraging infrastructure agility and designing spaces that support traditional broadcast, academic settings, immersive experiences and more
Investing in innovation: ideal workflows and integrations for your next project

LVCC: B&H Booth (C8116)

Marketing Disguise, marketing@disguise.one

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