Hi TLCers!
Please join me in welcoming Sam Burge, Marketing Analytics Manager at 1Password, to the TLC stage, as we explore how to expand experimentation programs beyond isolated analysis by embracing an integrated, customer-focused approach.
Sam will share her perspective on combining quantitative analysis, qualitative user data, and experimentation to build stronger hypotheses and optimize for customer value. Drawing from her work across verticals—including eCommerce, healthcare, and now SaaS at 1Password—Sam will highlight real-world examples where she and her teams shifted focus from individual UI tests to journey-based optimization, driving better results and higher customer satisfaction.
This session will cover:
- The power of integrating mixed-method research in experimentation
- Examples of transitioning from surface-level UI tests to deep journey mapping
- How a hybrid approach strengthens hypothesis libraries aligned with business strategy
- Practical takeaways for growing and scaling experimentation programs
Description for talk: Expanding experimentation programs by moving beyond isolated analysis and embracing an integrated approach. We will chat about the powerful combination of analysis, qualitative user data, and experimentation to build stronger hypotheses and improve the customer experiences by optimizing for customer value. Include examples of past experimentation & optimization programs where we moved from many UI tests to focusing on the overall customer journey, which led to better results and customer satisfaction. Further highlighting how a combination of methods leads to a more robust hypothesis library that is focused on driving business success.
So join the conversation, May 30
9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 PM Eastern | 5 PM London