Live Marketing Power Hour!

Tuesday, September 8, 4:00pm - 5:00pm (EDT)

Time shown in-04:00 America, New York

Your Marketing Vendor Isn't Your Marketing Strategy
How to Choose the Right Partner, Set Clear Expectations & Measure Real ROI

With Molly McGrath and Roz Drotar-Cassidy

Your marketing vendors know how to sell you—but do you know how to determine whether they can actually deliver?

In this Marketing Power Hour, we're pulling back the curtain on how to choose, manage, and measure paid marketing partners for your law firm. Whether you're investing in Meta Ads, Google Ads, SEO, PPC, lead generation, or another digital strategy, you need more than a polished pitch and a monthly report full of impressions and clicks.

You'll learn how to vet vendors before you sign, identify the questions and red flags that matter, establish clear expectations and KPIs from day one, and hold your vendors accountable to what ultimately matters: qualified leads, consultations, signed clients, cost of acquisition, and profitability.

We'll also break down the role of your internal Marketing Coordinator—what they should own, what should remain with specialized vendors, and how the two should work together without expecting one employee to become an overnight Meta Ads, SEO, and PPC expert.

You'll leave knowing how to:

Vet a marketing vendor beyond their pitch, promises, and case studies.
Determine what should stay in-house vs. with a specialist.
Establish the KPIs and reporting you should demand.
Connect marketing spend to leads, consultations, signed cases, and revenue.
Run effective vendor accountability conversations.
Recognize when a vendor needs more direction—and when it's time to fire them.

Stop outsourcing your marketing dollars without owning the accountability. Your vendors can own the tactics. Your law firm still has to own the results.

Add to Calendar 2026/09/08 16:00:00 2026/09/08 17:00:00 America/New_York Live Marketing Power Hour! Your Marketing Vendor Isn't Your Marketing Strategy
How to Choose the Right Partner, Set Clear Expectations & Measure Real ROI

With Molly McGrath and Roz Drotar-Cassidy

Your marketing vendors know how to sell you—but do you know how to determine whether they can actually deliver?

In this Marketing Power Hour, we're pulling back the curtain on how to choose, manage, and measure paid marketing partners for your law firm. Whether you're investing in Meta Ads, Google Ads, SEO, PPC, lead generation, or another digital strategy, you need more than a polished pitch and a monthly report full of impressions and clicks.

You'll learn how to vet vendors before you sign, identify the questions and red flags that matter, establish clear expectations and KPIs from day one, and hold your vendors accountable to what ultimately matters: qualified leads, consultations, signed clients, cost of acquisition, and profitability.

We'll also break down the role of your internal Marketing Coordinator—what they should own, what should remain with specialized vendors, and how the two should work together without expecting one employee to become an overnight Meta Ads, SEO, and PPC expert.

You'll leave knowing how to:

Vet a marketing vendor beyond their pitch, promises, and case studies.
Determine what should stay in-house vs. with a specialist.
Establish the KPIs and reporting you should demand.
Connect marketing spend to leads, consultations, signed cases, and revenue.
Run effective vendor accountability conversations.
Recognize when a vendor needs more direction—and when it's time to fire them.

Stop outsourcing your marketing dollars without owning the accountability. Your vendors can own the...

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Event details:
https://www.addevent.com/event/hdf2qvsc6phm

https://us02web.zoom.us/j/8460494257 false MM/DD/YYYY 30 OPAQUE atMVKysiGziMUmYfHmuR278144

https://us02web.zoom.us/j/8460494257

Molly McGrath, molly@hiringandempowering.com

Link:

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