Live Marketing Power Hour!

Stop Writing Random Blogs. Start Building Authority.

With Pam Foley

SESSION FOCUS

One blog post at a time doesn’t build authority — it builds a pile of disconnected pages. Topic clusters turn scattered content into a structure search engines, and AI models, actually recognize as expertise: a pillar page, supporting content, and the internal links that tie it together.

This session is about picking one practice area — say, car accident claims — and mapping the cluster that should exist around it: a pillar page, supporting pages like “How Fault Is Determined” or “What Your Claim Is Worth,” instead of publishing whatever topic came up in this month’s brainstorm.

IN THIS SESSION, YOU'LL:

•   Learn what a topic cluster actually is, and why it outperforms random blogging
•   Map a pillar page and 5–8 supporting pages for one practice area
•   Learn the internal linking pattern that ties a cluster together
•   Audit your existing blog content for what can be repurposed into a cluster
•   Leave with a content map for your next 90 days

1. Pick one practice area and map the gaps.
2. List every blog post or page you already have on it, and mark where the cluster is missing pieces.