Tuesday, July 30, 12:00pm - 12:45pm (EDT)
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24h
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Join the session here: https://drift.zoom.us/j/768412146
Getting the most out of existing customers throughout their lifecycle is critical to B2B marketing success. Are you doing enough? Ashley and Arielle transformed the CarGurus customer marketing program from “barely there” to a beast that incorporates a wide range of messages, stages, content, events, and more, all tailored to drive just the right amount of engagement and ultimately maximize the lifetime value of each customer. Come find out how they combine business objectives, the customer experience, and ongoing measurement to fuel a high-powered customer marketing strategy.
Join the session here: https://drift.zoom.us/j/768412146
Colleen Koslosky, ckoslosky@drift.com