Make New Friends, But Keep the Old: How to Build a Robust Customer Marketing Strategy

Tuesday, July 30, 12:00pm - 12:45pm (EDT)

Join the session here: https://drift.zoom.us/j/768412146

Getting the most out of existing customers throughout their lifecycle is critical to B2B marketing success. Are you doing enough? Ashley and Arielle transformed the CarGurus customer marketing program from “barely there” to a beast that incorporates a wide range of messages, stages, content, events, and more, all tailored to drive just the right amount of engagement and ultimately maximize the lifetime value of each customer. Come find out how they combine business objectives, the customer experience, and ongoing measurement to fuel a high-powered customer marketing strategy.

Join the session here: https://drift.zoom.us/j/768412146

Add to Calendar 7/30/2019 12:00PM 7/30/2019 12:45PM America/New_York Make New Friends, But Keep the Old: How to Build a Robust Customer Marketing Strategy Join the session here: https://drift.zoom.us/j/768412146

Getting the most out of existing customers throughout their lifecycle is critical to B2B marketing success. Are you doing enough? Ashley and Arielle transformed the CarGurus customer marketing program from “barely there” to a beast that incorporates a wide range of messages, stages, content, events, and more, all tailored to drive just the right amount of engagement and ultimately maximize the lifetime value of each customer. Come find out how they combine business objectives, the customer experience, and ongoing measurement to fuel a high-powered customer marketing strategy.

Join the session here: https://drift.zoom.us/j/768412146
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Tuesday, July 30, 12:00pm - 12:45pm (EDT)

Colleen Koslosky, ckoslosky@drift.com