What’s in a Brand? — The Iconic Power of Corporate Colors

schedule

Wednesday, June 19, 1:00pm - 2:00pm (EDT)

south_america expand_more Time shown in-05:00 America, New York
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am/pm

24h

  • (GMT-11:00)Pacific, Midway
  • (GMT-11:00)Pacific, Niue
  • (GMT-11:00)Pacific, Pago Pago
  • (GMT-10:00)America, Adak
  • (GMT-10:00)Pacific, Honolulu
  • (GMT-10:00)Pacific, Rarotonga
  • (GMT-10:00)Pacific, Tahiti
  • (GMT-09:30)Pacific, Marquesas
  • (GMT-09:00)America, Anchorage
  • (GMT-09:00)America, Juneau
  • (GMT-09:00)America, Metlakatla
  • (GMT-09:00)America, Nome
  • (GMT-09:00)America, Sitka
  • (GMT-09:00)America, Yakutat
  • (GMT-09:00)Pacific, Gambier
  • (GMT-08:00)America, Los Angeles
  • (GMT-08:00)America, Tijuana
  • (GMT-08:00)America, Vancouver
  • (GMT-08:00)Pacific, Pitcairn
  • (GMT-07:00)America, Boise
  • (GMT-07:00)America, Cambridge Bay
  • (GMT-07:00)America, Ciudad Juarez
  • (GMT-07:00)America, Creston
  • (GMT-07:00)America, Dawson
  • (GMT-07:00)America, Dawson Creek
  • (GMT-07:00)America, Denver
  • (GMT-07:00)America, Edmonton
  • (GMT-07:00)America, Fort Nelson
  • (GMT-07:00)America, Hermosillo
  • (GMT-07:00)America, Inuvik
  • (GMT-07:00)America, Mazatlan
  • (GMT-07:00)America, Phoenix
  • (GMT-07:00)America, Whitehorse
  • (GMT-06:00)America, Bahia Banderas
  • (GMT-06:00)America, Belize
  • (GMT-06:00)America, Chicago
  • (GMT-06:00)America, Chihuahua
  • (GMT-06:00)America, Costa Rica
  • (GMT-06:00)America, El Salvador
  • (GMT-06:00)America, Guatemala
  • (GMT-06:00)America, Indiana, Knox
  • (GMT-06:00)America, Indiana, Tell City
  • (GMT-06:00)America, Managua
  • (GMT-06:00)America, Matamoros
  • (GMT-06:00)America, Menominee
  • (GMT-06:00)America, Merida
  • (GMT-06:00)America, Mexico City
  • (GMT-06:00)America, Monterrey
  • (GMT-06:00)America, North Dakota, Beulah
  • (GMT-06:00)America, North Dakota, Center
  • (GMT-06:00)America, North Dakota, New Salem
  • (GMT-06:00)America, Ojinaga
  • (GMT-06:00)America, Rankin Inlet
  • (GMT-06:00)America, Regina
  • (GMT-06:00)America, Resolute
  • (GMT-06:00)America, Swift Current
  • (GMT-06:00)America, Tegucigalpa
  • (GMT-06:00)America, Winnipeg
  • (GMT-06:00)Pacific, Galapagos
  • (GMT-05:00)America, Atikokan
  • (GMT-05:00)America, Bogota
  • (GMT-05:00)America, Cancun
  • (GMT-05:00)America, Cayman
  • (GMT-05:00)America, Detroit
  • (GMT-05:00)America, Eirunepe
  • (GMT-05:00)America, Grand Turk
  • (GMT-05:00)America, Guayaquil
  • (GMT-05:00)America, Havana
  • (GMT-05:00)America, Indiana, Indianapolis
  • (GMT-05:00)America, Indiana, Marengo
  • (GMT-05:00)America, Indiana, Petersburg
  • (GMT-05:00)America, Indiana, Vevay
  • (GMT-05:00)America, Indiana, Vincennes
  • (GMT-05:00)America, Indiana, Winamac
  • (GMT-05:00)America, Iqaluit
  • (GMT-05:00)America, Jamaica
  • (GMT-05:00)America, Kentucky, Louisville
  • (GMT-05:00)America, Kentucky, Monticello
  • (GMT-05:00)America, Lima
  • (GMT-05:00)America, Nassau
  • (GMT-05:00)America, New York
  • (GMT-05:00)America, Panama
  • (GMT-05:00)America, Port-au-Prince
  • (GMT-05:00)America, Rio Branco
  • (GMT-05:00)America, Toronto
  • (GMT-05:00)Pacific, Easter
  • (GMT-04:00)America, Anguilla
  • (GMT-04:00)America, Antigua
  • (GMT-04:00)America, Aruba
  • (GMT-04:00)America, Barbados
  • (GMT-04:00)America, Blanc-Sablon
  • (GMT-04:00)America, Boa Vista
  • (GMT-04:00)America, Campo Grande
  • (GMT-04:00)America, Caracas
  • (GMT-04:00)America, Cuiaba
  • (GMT-04:00)America, Curacao
  • (GMT-04:00)America, Dominica
  • (GMT-04:00)America, Glace Bay
  • (GMT-04:00)America, Goose Bay
  • (GMT-04:00)America, Grenada
  • (GMT-04:00)America, Guadeloupe
  • (GMT-04:00)America, Guyana
  • (GMT-04:00)America, Halifax
  • (GMT-04:00)America, Kralendijk
  • (GMT-04:00)America, La Paz
  • (GMT-04:00)America, Lower Princes
  • (GMT-04:00)America, Manaus
  • (GMT-04:00)America, Marigot
  • (GMT-04:00)America, Martinique
  • (GMT-04:00)America, Moncton
  • (GMT-04:00)America, Montserrat
  • (GMT-04:00)America, Port of Spain
  • (GMT-04:00)America, Porto Velho
  • (GMT-04:00)America, Puerto Rico
  • (GMT-04:00)America, Santo Domingo
  • (GMT-04:00)America, St Barthelemy
  • (GMT-04:00)America, St Kitts
  • (GMT-04:00)America, St Lucia
  • (GMT-04:00)America, St Thomas
  • (GMT-04:00)America, St Vincent
  • (GMT-04:00)America, Thule
  • (GMT-04:00)America, Tortola
  • (GMT-04:00)Atlantic, Bermuda
  • (GMT-03:30)America, St Johns
  • (GMT-03:00)America, Araguaina
  • (GMT-03:00)America, Argentina, Buenos Aires
  • (GMT-03:00)America, Argentina, Catamarca
  • (GMT-03:00)America, Argentina, Cordoba
  • (GMT-03:00)America, Argentina, Jujuy
  • (GMT-03:00)America, Argentina, La Rioja
  • (GMT-03:00)America, Argentina, Mendoza
  • (GMT-03:00)America, Argentina, Rio Gallegos
  • (GMT-03:00)America, Argentina, Salta
  • (GMT-03:00)America, Argentina, San Juan
  • (GMT-03:00)America, Argentina, San Luis
  • (GMT-03:00)America, Argentina, Tucuman
  • (GMT-03:00)America, Argentina, Ushuaia
  • (GMT-03:00)America, Asuncion
  • (GMT-03:00)America, Bahia
  • (GMT-03:00)America, Belem
  • (GMT-03:00)America, Cayenne
  • (GMT-03:00)America, Fortaleza
  • (GMT-03:00)America, Maceio
  • (GMT-03:00)America, Miquelon
  • (GMT-03:00)America, Montevideo
  • (GMT-03:00)America, Paramaribo
  • (GMT-03:00)America, Punta Arenas
  • (GMT-03:00)America, Recife
  • (GMT-03:00)America, Santarem
  • (GMT-03:00)America, Santiago
  • (GMT-03:00)America, Sao Paulo
  • (GMT-03:00)Antarctica, Palmer
  • (GMT-03:00)Antarctica, Rothera
  • (GMT-03:00)Atlantic, Stanley
  • (GMT-02:00)America, Noronha
  • (GMT-02:00)America, Nuuk
  • (GMT-02:00)America, Scoresbysund
  • (GMT-02:00)Atlantic, South Georgia
  • (GMT-01:00)Atlantic, Azores
  • (GMT-01:00)Atlantic, Cape Verde
  • (GMT+00:00)Africa, Abidjan
  • (GMT+00:00)Africa, Accra
  • (GMT+00:00)Africa, Bamako
  • (GMT+00:00)Africa, Banjul
  • (GMT+00:00)Africa, Bissau
  • (GMT+00:00)Africa, Conakry
  • (GMT+00:00)Africa, Dakar
  • (GMT+00:00)Africa, Freetown
  • (GMT+00:00)Africa, Lome
  • (GMT+00:00)Africa, Monrovia
  • (GMT+00:00)Africa, Nouakchott
  • (GMT+00:00)Africa, Ouagadougou
  • (GMT+00:00)Africa, Sao Tome
  • (GMT+00:00)America, Danmarkshavn
  • (GMT+00:00)Antarctica, Troll
  • (GMT+00:00)Atlantic, Canary
  • (GMT+00:00)Atlantic, Faroe
  • (GMT+00:00)Atlantic, Madeira
  • (GMT+00:00)Atlantic, Reykjavik
  • (GMT+00:00)Atlantic, St Helena
  • (GMT+00:00)Europe, Dublin
  • (GMT+00:00)Europe, Guernsey
  • (GMT+00:00)Europe, Isle of Man
  • (GMT+00:00)Europe, Jersey
  • (GMT+00:00)Europe, Lisbon
  • (GMT+00:00)Europe, London
  • (GMT+00:00)UTC
  • (GMT+01:00)Africa, Algiers
  • (GMT+01:00)Africa, Bangui
  • (GMT+01:00)Africa, Brazzaville
  • (GMT+01:00)Africa, Casablanca
  • (GMT+01:00)Africa, Ceuta
  • (GMT+01:00)Africa, Douala
  • (GMT+01:00)Africa, El Aaiun
  • (GMT+01:00)Africa, Kinshasa
  • (GMT+01:00)Africa, Lagos
  • (GMT+01:00)Africa, Libreville
  • (GMT+01:00)Africa, Luanda
  • (GMT+01:00)Africa, Malabo
  • (GMT+01:00)Africa, Ndjamena
  • (GMT+01:00)Africa, Niamey
  • (GMT+01:00)Africa, Porto-Novo
  • (GMT+01:00)Africa, Tunis
  • (GMT+01:00)Arctic, Longyearbyen
  • (GMT+01:00)Europe, Amsterdam
  • (GMT+01:00)Europe, Andorra
  • (GMT+01:00)Europe, Belgrade
  • (GMT+01:00)Europe, Berlin
  • (GMT+01:00)Europe, Bratislava
  • (GMT+01:00)Europe, Brussels
  • (GMT+01:00)Europe, Budapest
  • (GMT+01:00)Europe, Busingen
  • (GMT+01:00)Europe, Copenhagen
  • (GMT+01:00)Europe, Gibraltar
  • (GMT+01:00)Europe, Ljubljana
  • (GMT+01:00)Europe, Luxembourg
  • (GMT+01:00)Europe, Madrid
  • (GMT+01:00)Europe, Malta
  • (GMT+01:00)Europe, Monaco
  • (GMT+01:00)Europe, Oslo
  • (GMT+01:00)Europe, Paris
  • (GMT+01:00)Europe, Podgorica
  • (GMT+01:00)Europe, Prague
  • (GMT+01:00)Europe, Rome
  • (GMT+01:00)Europe, San Marino
  • (GMT+01:00)Europe, Sarajevo
  • (GMT+01:00)Europe, Skopje
  • (GMT+01:00)Europe, Stockholm
  • (GMT+01:00)Europe, Tirane
  • (GMT+01:00)Europe, Vaduz
  • (GMT+01:00)Europe, Vatican
  • (GMT+01:00)Europe, Vienna
  • (GMT+01:00)Europe, Warsaw
  • (GMT+01:00)Europe, Zagreb
  • (GMT+01:00)Europe, Zurich
  • (GMT+02:00)Africa, Blantyre
  • (GMT+02:00)Africa, Bujumbura
  • (GMT+02:00)Africa, Cairo
  • (GMT+02:00)Africa, Gaborone
  • (GMT+02:00)Africa, Harare
  • (GMT+02:00)Africa, Johannesburg
  • (GMT+02:00)Africa, Juba
  • (GMT+02:00)Africa, Khartoum
  • (GMT+02:00)Africa, Kigali
  • (GMT+02:00)Africa, Lubumbashi
  • (GMT+02:00)Africa, Lusaka
  • (GMT+02:00)Africa, Maputo
  • (GMT+02:00)Africa, Maseru
  • (GMT+02:00)Africa, Mbabane
  • (GMT+02:00)Africa, Tripoli
  • (GMT+02:00)Africa, Windhoek
  • (GMT+02:00)Asia, Beirut
  • (GMT+02:00)Asia, Famagusta
  • (GMT+02:00)Asia, Gaza
  • (GMT+02:00)Asia, Hebron
  • (GMT+02:00)Asia, Jerusalem
  • (GMT+02:00)Asia, Nicosia
  • (GMT+02:00)Europe, Athens
  • (GMT+02:00)Europe, Bucharest
  • (GMT+02:00)Europe, Chisinau
  • (GMT+02:00)Europe, Helsinki
  • (GMT+02:00)Europe, Kaliningrad
  • (GMT+02:00)Europe, Kyiv
  • (GMT+02:00)Europe, Mariehamn
  • (GMT+02:00)Europe, Riga
  • (GMT+02:00)Europe, Sofia
  • (GMT+02:00)Europe, Tallinn
  • (GMT+02:00)Europe, Vilnius
  • (GMT+03:00)Africa, Addis Ababa
  • (GMT+03:00)Africa, Asmara
  • (GMT+03:00)Africa, Dar es Salaam
  • (GMT+03:00)Africa, Djibouti
  • (GMT+03:00)Africa, Kampala
  • (GMT+03:00)Africa, Mogadishu
  • (GMT+03:00)Africa, Nairobi
  • (GMT+03:00)Antarctica, Syowa
  • (GMT+03:00)Asia, Aden
  • (GMT+03:00)Asia, Amman
  • (GMT+03:00)Asia, Baghdad
  • (GMT+03:00)Asia, Bahrain
  • (GMT+03:00)Asia, Damascus
  • (GMT+03:00)Asia, Kuwait
  • (GMT+03:00)Asia, Qatar
  • (GMT+03:00)Asia, Riyadh
  • (GMT+03:00)Europe, Istanbul
  • (GMT+03:00)Europe, Kirov
  • (GMT+03:00)Europe, Minsk
  • (GMT+03:00)Europe, Moscow
  • (GMT+03:00)Europe, Simferopol
  • (GMT+03:00)Europe, Volgograd
  • (GMT+03:00)Indian, Antananarivo
  • (GMT+03:00)Indian, Comoro
  • (GMT+03:00)Indian, Mayotte
  • (GMT+03:30)Asia, Tehran
  • (GMT+04:00)Asia, Baku
  • (GMT+04:00)Asia, Dubai
  • (GMT+04:00)Asia, Muscat
  • (GMT+04:00)Asia, Tbilisi
  • (GMT+04:00)Asia, Yerevan
  • (GMT+04:00)Europe, Astrakhan
  • (GMT+04:00)Europe, Samara
  • (GMT+04:00)Europe, Saratov
  • (GMT+04:00)Europe, Ulyanovsk
  • (GMT+04:00)Indian, Mahe
  • (GMT+04:00)Indian, Mauritius
  • (GMT+04:00)Indian, Reunion
  • (GMT+04:30)Asia, Kabul
  • (GMT+05:00)Antarctica, Mawson
  • (GMT+05:00)Antarctica, Vostok
  • (GMT+05:00)Asia, Almaty
  • (GMT+05:00)Asia, Aqtau
  • (GMT+05:00)Asia, Aqtobe
  • (GMT+05:00)Asia, Ashgabat
  • (GMT+05:00)Asia, Atyrau
  • (GMT+05:00)Asia, Dushanbe
  • (GMT+05:00)Asia, Karachi
  • (GMT+05:00)Asia, Oral
  • (GMT+05:00)Asia, Qostanay
  • (GMT+05:00)Asia, Qyzylorda
  • (GMT+05:00)Asia, Samarkand
  • (GMT+05:00)Asia, Tashkent
  • (GMT+05:00)Asia, Yekaterinburg
  • (GMT+05:00)Indian, Kerguelen
  • (GMT+05:00)Indian, Maldives
  • (GMT+05:30)Asia, Colombo
  • (GMT+05:30)Asia, Kolkata
  • (GMT+05:45)Asia, Kathmandu
  • (GMT+06:00)Asia, Bishkek
  • (GMT+06:00)Asia, Dhaka
  • (GMT+06:00)Asia, Omsk
  • (GMT+06:00)Asia, Thimphu
  • (GMT+06:00)Asia, Urumqi
  • (GMT+06:00)Indian, Chagos
  • (GMT+06:30)Asia, Yangon
  • (GMT+06:30)Indian, Cocos
  • (GMT+07:00)Antarctica, Davis
  • (GMT+07:00)Asia, Bangkok
  • (GMT+07:00)Asia, Barnaul
  • (GMT+07:00)Asia, Ho Chi Minh
  • (GMT+07:00)Asia, Hovd
  • (GMT+07:00)Asia, Jakarta
  • (GMT+07:00)Asia, Krasnoyarsk
  • (GMT+07:00)Asia, Novokuznetsk
  • (GMT+07:00)Asia, Novosibirsk
  • (GMT+07:00)Asia, Phnom Penh
  • (GMT+07:00)Asia, Pontianak
  • (GMT+07:00)Asia, Tomsk
  • (GMT+07:00)Asia, Vientiane
  • (GMT+07:00)Indian, Christmas
  • (GMT+08:00)Antarctica, Casey
  • (GMT+08:00)Asia, Brunei
  • (GMT+08:00)Asia, Choibalsan
  • (GMT+08:00)Asia, Hong Kong
  • (GMT+08:00)Asia, Irkutsk
  • (GMT+08:00)Asia, Kuala Lumpur
  • (GMT+08:00)Asia, Kuching
  • (GMT+08:00)Asia, Macau
  • (GMT+08:00)Asia, Makassar
  • (GMT+08:00)Asia, Manila
  • (GMT+08:00)Asia, Shanghai
  • (GMT+08:00)Asia, Singapore
  • (GMT+08:00)Asia, Taipei
  • (GMT+08:00)Asia, Ulaanbaatar
  • (GMT+08:00)Australia, Perth
  • (GMT+08:45)Australia, Eucla
  • (GMT+09:00)Asia, Chita
  • (GMT+09:00)Asia, Dili
  • (GMT+09:00)Asia, Jayapura
  • (GMT+09:00)Asia, Khandyga
  • (GMT+09:00)Asia, Pyongyang
  • (GMT+09:00)Asia, Seoul
  • (GMT+09:00)Asia, Tokyo
  • (GMT+09:00)Asia, Yakutsk
  • (GMT+09:00)Pacific, Palau
  • (GMT+09:30)Australia, Darwin
  • (GMT+10:00)Antarctica, DumontDUrville
  • (GMT+10:00)Asia, Ust-Nera
  • (GMT+10:00)Asia, Vladivostok
  • (GMT+10:00)Australia, Brisbane
  • (GMT+10:00)Australia, Lindeman
  • (GMT+10:00)Pacific, Chuuk
  • (GMT+10:00)Pacific, Guam
  • (GMT+10:00)Pacific, Port Moresby
  • (GMT+10:00)Pacific, Saipan
  • (GMT+10:30)Australia, Adelaide
  • (GMT+10:30)Australia, Broken Hill
  • (GMT+11:00)Antarctica, Macquarie
  • (GMT+11:00)Asia, Magadan
  • (GMT+11:00)Asia, Sakhalin
  • (GMT+11:00)Asia, Srednekolymsk
  • (GMT+11:00)Australia, Hobart
  • (GMT+11:00)Australia, Lord Howe
  • (GMT+11:00)Australia, Melbourne
  • (GMT+11:00)Australia, Sydney
  • (GMT+11:00)Pacific, Bougainville
  • (GMT+11:00)Pacific, Efate
  • (GMT+11:00)Pacific, Guadalcanal
  • (GMT+11:00)Pacific, Kosrae
  • (GMT+11:00)Pacific, Noumea
  • (GMT+11:00)Pacific, Pohnpei
  • (GMT+12:00)Asia, Anadyr
  • (GMT+12:00)Asia, Kamchatka
  • (GMT+12:00)Pacific, Fiji
  • (GMT+12:00)Pacific, Funafuti
  • (GMT+12:00)Pacific, Kwajalein
  • (GMT+12:00)Pacific, Majuro
  • (GMT+12:00)Pacific, Nauru
  • (GMT+12:00)Pacific, Norfolk
  • (GMT+12:00)Pacific, Tarawa
  • (GMT+12:00)Pacific, Wake
  • (GMT+12:00)Pacific, Wallis
  • (GMT+13:00)Antarctica, McMurdo
  • (GMT+13:00)Pacific, Apia
  • (GMT+13:00)Pacific, Auckland
  • (GMT+13:00)Pacific, Fakaofo
  • (GMT+13:00)Pacific, Kanton
  • (GMT+13:00)Pacific, Tongatapu
  • (GMT+13:45)Pacific, Chatham
  • (GMT+14:00)Pacific, Kiritimati

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    In contemporary culture, certain brands ascend to the status of idols and icons through the lens of materialism, where their perceived value extends beyond mere products to symbolise status, success, or identity.These brands not only shape consumer preferences but also influence societal norms and perceptions, leaving an indelible mark on the fabric of modern society.
    What do Barbie, Starbucks, and Post-it Notes have in common? All three have developed brands around an iconic color—so iconic that they’ve even managed to secure trademarks for their signature hues. As these corporations know, modern color is big business, and in this session, we will discuss the rise of brand colors, consumers’ evolving relationships with specific hues, and how companies use color to create deep connections with their products.

    Add to Calendar 2024/06/19 18:00:00 2024/06/19 19:00:00 Europe/London What’s in a Brand? — The Iconic Power of Corporate Colors
    In contemporary culture, certain brands ascend to the status of idols and icons through the lens of materialism, where their perceived value extends beyond mere products to symbolise status, success, or identity.These brands not only shape consumer preferences but also influence societal norms and perceptions, leaving an indelible mark on the fabric of modern society.
    What do Barbie, Starbucks, and Post-it Notes have in common? All three have developed brands around an iconic color—so iconic that they’ve even managed to secure trademarks for their signature hues. As these corporations know, modern color is big business, and in this session, we will discuss the rise of brand colors, consumers’ evolving relationships with specific hues, and how companies use color to create deep connections with their products.
    false MM/DD/YYYY 30 OPAQUE aHMRbKGgIzbgwWhcVmdl139358
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    LEVEL, inna@different-level.com