What’s in a Brand? — The Iconic Power of Corporate Colors

Wednesday, June 19, 1:00pm - 2:00pm (EDT)

Time shown in-05:00 America, New York

In contemporary culture, certain brands ascend to the status of idols and icons through the lens of materialism, where their perceived value extends beyond mere products to symbolise status, success, or identity.These brands not only shape consumer preferences but also influence societal norms and perceptions, leaving an indelible mark on the fabric of modern society.

What do Barbie, Starbucks, and Post-it Notes have in common? All three have developed brands around an iconic color—so iconic that they’ve even managed to secure trademarks for their signature hues. As these corporations know, modern color is big business, and in this session, we will discuss the rise of brand colors, consumers’ evolving relationships with specific hues, and how companies use color to create deep connections with their products.

Add to Calendar 2024/06/19 18:00:00 2024/06/19 19:00:00 Europe/London What’s in a Brand? — The Iconic Power of Corporate Colors

LEVEL, inna@different-level.com

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