Thursday, October 29, 12:30am - 1:30am (EDT)
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24h
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Join Jonathan Sykes, Whanganui & Partners’ brand lead, for this session covering the most important principles when it comes to marketing.
Jonathan, who has two decades of marketing management experience, will talk through the key stages of the marketing process including:
•The enduring importance of the 4 Ps
•Understanding your market
•Share of voice and share of market
•Differentiation versus being visible
•Creative cut-through
•The purchasing funnel
If you have a foundational understanding of marketing but need to take this to the next level, this free introductory session could be for you.
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Pioneer Room, Whanganui War Memorial Centre
Simon Putan, simon.putan@whanganuiandpartners.nz