Kalicube Tuesdays with Mariana Franco

Coping with Marketing

In an era where seamless collaboration is the key to business success, understanding the dynamics of inter-departmental cooperation becomes paramount. I would like to shed some light on the importance of fostering unity within the marketing realm and its collaboration with other departments. This session will delve into:

1. The significance of SEO maintaining strong ties with other marketing teams.
2. The need to always prioritize overarching business goals and the intricate relationship between marketing departments and other stakeholders.
3. Strategies to ensure effective collaboration between departments like development, customer support, sales, and marketing.
4. The challenges faced when various marketing sub-departments, such as email marketing, social media, content writing, etc., are not in sync with the company’s primary campaigns.
5. Key performance indicators (KPIs) and how they can differ among different marketing teams.