Thursday, May 7, 11:10am - 11:30am (EDT)
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24h
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One of the most common questions SiriusDecisions analysts get from clients is, “Can you show me an example of someone who’s doing ‘X’ the best?” During this Programs of the Year presentation, Mariana Cogan and Saima Rashid of PTC will highlight how marketing operations took the initiative in their organization to drive the digital transformation of marketing.
Session Summary: https://summit.siriusdecisions.com/case-studies/pathfactory-case-study-2