Melaina Vinski: The Future of Strategy is Behavioural

Melaina believes, that despite a growing awareness of behavioural insights and its potency as a problem solving tool within business and beyond, executives and decision makers still struggle to drive strategy that accounts for (and aligns to!) the fundamentals of how people behave. Whether it's a product launch, an acquisition, or the introduction of new technology, applying behavioural insights to strategy development and execution can dramatically increase the success of adoption and mitigate delivery risk. In this talk, Melaina will go beyond an introduction to nudges and choice architecture to help executives expand behavioural insights into strategy design, decision-making and execution.