Melaina Vinski: The Future of Strategy is Behavioural

schedule

Friday, June 10, 11:50am - 12:05pm (EDT)

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24h

  • (GMT-11:00)Pacific, Midway
  • (GMT-11:00)Pacific, Niue
  • (GMT-11:00)Pacific, Pago Pago
  • (GMT-10:00)Pacific, Honolulu
  • (GMT-10:00)Pacific, Rarotonga
  • (GMT-10:00)Pacific, Tahiti
  • (GMT-09:30)Pacific, Marquesas
  • (GMT-09:00)America, Adak
  • (GMT-09:00)Pacific, Gambier
  • (GMT-08:00)America, Anchorage
  • (GMT-08:00)America, Juneau
  • (GMT-08:00)America, Metlakatla
  • (GMT-08:00)America, Nome
  • (GMT-08:00)America, Sitka
  • (GMT-08:00)America, Yakutat
  • (GMT-08:00)Pacific, Pitcairn
  • (GMT-07:00)America, Creston
  • (GMT-07:00)America, Dawson
  • (GMT-07:00)America, Dawson Creek
  • (GMT-07:00)America, Fort Nelson
  • (GMT-07:00)America, Hermosillo
  • (GMT-07:00)America, Los Angeles
  • (GMT-07:00)America, Phoenix
  • (GMT-07:00)America, Tijuana
  • (GMT-07:00)America, Vancouver
  • (GMT-07:00)America, Whitehorse
  • (GMT-06:00)America, Belize
  • (GMT-06:00)America, Boise
  • (GMT-06:00)America, Cambridge Bay
  • (GMT-06:00)America, Chihuahua
  • (GMT-06:00)America, Costa Rica
  • (GMT-06:00)America, Denver
  • (GMT-06:00)America, Edmonton
  • (GMT-06:00)America, El Salvador
  • (GMT-06:00)America, Guatemala
  • (GMT-06:00)America, Inuvik
  • (GMT-06:00)America, Managua
  • (GMT-06:00)America, Mazatlan
  • (GMT-06:00)America, Ojinaga
  • (GMT-06:00)America, Regina
  • (GMT-06:00)America, Swift Current
  • (GMT-06:00)America, Tegucigalpa
  • (GMT-06:00)America, Yellowknife
  • (GMT-06:00)Pacific, Easter
  • (GMT-06:00)Pacific, Galapagos
  • (GMT-05:00)America, Atikokan
  • (GMT-05:00)America, Bahia Banderas
  • (GMT-05:00)America, Bogota
  • (GMT-05:00)America, Cancun
  • (GMT-05:00)America, Cayman
  • (GMT-05:00)America, Chicago
  • (GMT-05:00)America, Eirunepe
  • (GMT-05:00)America, Guayaquil
  • (GMT-05:00)America, Indiana, Knox
  • (GMT-05:00)America, Indiana, Tell City
  • (GMT-05:00)America, Jamaica
  • (GMT-05:00)America, Lima
  • (GMT-05:00)America, Matamoros
  • (GMT-05:00)America, Menominee
  • (GMT-05:00)America, Merida
  • (GMT-05:00)America, Mexico City
  • (GMT-05:00)America, Monterrey
  • (GMT-05:00)America, North Dakota, Beulah
  • (GMT-05:00)America, North Dakota, Center
  • (GMT-05:00)America, North Dakota, New Salem
  • (GMT-05:00)America, Panama
  • (GMT-05:00)America, Rainy River
  • (GMT-05:00)America, Rankin Inlet
  • (GMT-05:00)America, Resolute
  • (GMT-05:00)America, Rio Branco
  • (GMT-05:00)America, Winnipeg
  • (GMT-04:00)America, Anguilla
  • (GMT-04:00)America, Antigua
  • (GMT-04:00)America, Aruba
  • (GMT-04:00)America, Asuncion
  • (GMT-04:00)America, Barbados
  • (GMT-04:00)America, Blanc-Sablon
  • (GMT-04:00)America, Boa Vista
  • (GMT-04:00)America, Campo Grande
  • (GMT-04:00)America, Caracas
  • (GMT-04:00)America, Cuiaba
  • (GMT-04:00)America, Curacao
  • (GMT-04:00)America, Detroit
  • (GMT-04:00)America, Dominica
  • (GMT-04:00)America, Grand Turk
  • (GMT-04:00)America, Grenada
  • (GMT-04:00)America, Guadeloupe
  • (GMT-04:00)America, Guyana
  • (GMT-04:00)America, Havana
  • (GMT-04:00)America, Indiana, Indianapolis
  • (GMT-04:00)America, Indiana, Marengo
  • (GMT-04:00)America, Indiana, Petersburg
  • (GMT-04:00)America, Indiana, Vevay
  • (GMT-04:00)America, Indiana, Vincennes
  • (GMT-04:00)America, Indiana, Winamac
  • (GMT-04:00)America, Iqaluit
  • (GMT-04:00)America, Kentucky, Louisville
  • (GMT-04:00)America, Kentucky, Monticello
  • (GMT-04:00)America, Kralendijk
  • (GMT-04:00)America, La Paz
  • (GMT-04:00)America, Lower Princes
  • (GMT-04:00)America, Manaus
  • (GMT-04:00)America, Marigot
  • (GMT-04:00)America, Martinique
  • (GMT-04:00)America, Montserrat
  • (GMT-04:00)America, Nassau
  • (GMT-04:00)America, New York
  • (GMT-04:00)America, Nipigon
  • (GMT-04:00)America, Pangnirtung
  • (GMT-04:00)America, Port of Spain
  • (GMT-04:00)America, Port-au-Prince
  • (GMT-04:00)America, Porto Velho
  • (GMT-04:00)America, Puerto Rico
  • (GMT-04:00)America, Santiago
  • (GMT-04:00)America, Santo Domingo
  • (GMT-04:00)America, St Barthelemy
  • (GMT-04:00)America, St Kitts
  • (GMT-04:00)America, St Lucia
  • (GMT-04:00)America, St Thomas
  • (GMT-04:00)America, St Vincent
  • (GMT-04:00)America, Thunder Bay
  • (GMT-04:00)America, Toronto
  • (GMT-04:00)America, Tortola
  • (GMT-03:00)America, Araguaina
  • (GMT-03:00)America, Argentina, Buenos Aires
  • (GMT-03:00)America, Argentina, Catamarca
  • (GMT-03:00)America, Argentina, Cordoba
  • (GMT-03:00)America, Argentina, Jujuy
  • (GMT-03:00)America, Argentina, La Rioja
  • (GMT-03:00)America, Argentina, Mendoza
  • (GMT-03:00)America, Argentina, Rio Gallegos
  • (GMT-03:00)America, Argentina, Salta
  • (GMT-03:00)America, Argentina, San Juan
  • (GMT-03:00)America, Argentina, San Luis
  • (GMT-03:00)America, Argentina, Tucuman
  • (GMT-03:00)America, Argentina, Ushuaia
  • (GMT-03:00)America, Bahia
  • (GMT-03:00)America, Belem
  • (GMT-03:00)America, Cayenne
  • (GMT-03:00)America, Fortaleza
  • (GMT-03:00)America, Glace Bay
  • (GMT-03:00)America, Goose Bay
  • (GMT-03:00)America, Halifax
  • (GMT-03:00)America, Maceio
  • (GMT-03:00)America, Moncton
  • (GMT-03:00)America, Montevideo
  • (GMT-03:00)America, Paramaribo
  • (GMT-03:00)America, Punta Arenas
  • (GMT-03:00)America, Recife
  • (GMT-03:00)America, Santarem
  • (GMT-03:00)America, Sao Paulo
  • (GMT-03:00)America, Thule
  • (GMT-03:00)Antarctica, Palmer
  • (GMT-03:00)Antarctica, Rothera
  • (GMT-03:00)Atlantic, Bermuda
  • (GMT-03:00)Atlantic, Stanley
  • (GMT-02:30)America, St Johns
  • (GMT-02:00)America, Miquelon
  • (GMT-02:00)America, Noronha
  • (GMT-02:00)America, Nuuk
  • (GMT-02:00)Atlantic, South Georgia
  • (GMT-01:00)Atlantic, Cape Verde
  • (GMT+00:00)Africa, Abidjan
  • (GMT+00:00)Africa, Accra
  • (GMT+00:00)Africa, Bamako
  • (GMT+00:00)Africa, Banjul
  • (GMT+00:00)Africa, Bissau
  • (GMT+00:00)Africa, Conakry
  • (GMT+00:00)Africa, Dakar
  • (GMT+00:00)Africa, Freetown
  • (GMT+00:00)Africa, Lome
  • (GMT+00:00)Africa, Monrovia
  • (GMT+00:00)Africa, Nouakchott
  • (GMT+00:00)Africa, Ouagadougou
  • (GMT+00:00)Africa, Sao Tome
  • (GMT+00:00)America, Danmarkshavn
  • (GMT+00:00)America, Scoresbysund
  • (GMT+00:00)Atlantic, Azores
  • (GMT+00:00)Atlantic, Reykjavik
  • (GMT+00:00)Atlantic, St Helena
  • (GMT+00:00)UTC
  • (GMT+01:00)Africa, Algiers
  • (GMT+01:00)Africa, Bangui
  • (GMT+01:00)Africa, Brazzaville
  • (GMT+01:00)Africa, Casablanca
  • (GMT+01:00)Africa, Douala
  • (GMT+01:00)Africa, El Aaiun
  • (GMT+01:00)Africa, Kinshasa
  • (GMT+01:00)Africa, Lagos
  • (GMT+01:00)Africa, Libreville
  • (GMT+01:00)Africa, Luanda
  • (GMT+01:00)Africa, Malabo
  • (GMT+01:00)Africa, Ndjamena
  • (GMT+01:00)Africa, Niamey
  • (GMT+01:00)Africa, Porto-Novo
  • (GMT+01:00)Africa, Tunis
  • (GMT+01:00)Atlantic, Canary
  • (GMT+01:00)Atlantic, Faroe
  • (GMT+01:00)Atlantic, Madeira
  • (GMT+01:00)Europe, Dublin
  • (GMT+01:00)Europe, Guernsey
  • (GMT+01:00)Europe, Isle of Man
  • (GMT+01:00)Europe, Jersey
  • (GMT+01:00)Europe, Lisbon
  • (GMT+01:00)Europe, London
  • (GMT+02:00)Africa, Blantyre
  • (GMT+02:00)Africa, Bujumbura
  • (GMT+02:00)Africa, Cairo
  • (GMT+02:00)Africa, Ceuta
  • (GMT+02:00)Africa, Gaborone
  • (GMT+02:00)Africa, Harare
  • (GMT+02:00)Africa, Johannesburg
  • (GMT+02:00)Africa, Juba
  • (GMT+02:00)Africa, Khartoum
  • (GMT+02:00)Africa, Kigali
  • (GMT+02:00)Africa, Lubumbashi
  • (GMT+02:00)Africa, Lusaka
  • (GMT+02:00)Africa, Maputo
  • (GMT+02:00)Africa, Maseru
  • (GMT+02:00)Africa, Mbabane
  • (GMT+02:00)Africa, Tripoli
  • (GMT+02:00)Africa, Windhoek
  • (GMT+02:00)Antarctica, Troll
  • (GMT+02:00)Arctic, Longyearbyen
  • (GMT+02:00)Europe, Amsterdam
  • (GMT+02:00)Europe, Andorra
  • (GMT+02:00)Europe, Belgrade
  • (GMT+02:00)Europe, Berlin
  • (GMT+02:00)Europe, Bratislava
  • (GMT+02:00)Europe, Brussels
  • (GMT+02:00)Europe, Budapest
  • (GMT+02:00)Europe, Busingen
  • (GMT+02:00)Europe, Copenhagen
  • (GMT+02:00)Europe, Gibraltar
  • (GMT+02:00)Europe, Kaliningrad
  • (GMT+02:00)Europe, Ljubljana
  • (GMT+02:00)Europe, Luxembourg
  • (GMT+02:00)Europe, Madrid
  • (GMT+02:00)Europe, Malta
  • (GMT+02:00)Europe, Monaco
  • (GMT+02:00)Europe, Oslo
  • (GMT+02:00)Europe, Paris
  • (GMT+02:00)Europe, Podgorica
  • (GMT+02:00)Europe, Prague
  • (GMT+02:00)Europe, Rome
  • (GMT+02:00)Europe, San Marino
  • (GMT+02:00)Europe, Sarajevo
  • (GMT+02:00)Europe, Skopje
  • (GMT+02:00)Europe, Stockholm
  • (GMT+02:00)Europe, Tirane
  • (GMT+02:00)Europe, Vaduz
  • (GMT+02:00)Europe, Vatican
  • (GMT+02:00)Europe, Vienna
  • (GMT+02:00)Europe, Warsaw
  • (GMT+02:00)Europe, Zagreb
  • (GMT+02:00)Europe, Zurich
  • (GMT+03:00)Africa, Addis Ababa
  • (GMT+03:00)Africa, Asmara
  • (GMT+03:00)Africa, Dar es Salaam
  • (GMT+03:00)Africa, Djibouti
  • (GMT+03:00)Africa, Kampala
  • (GMT+03:00)Africa, Mogadishu
  • (GMT+03:00)Africa, Nairobi
  • (GMT+03:00)Antarctica, Syowa
  • (GMT+03:00)Asia, Aden
  • (GMT+03:00)Asia, Amman
  • (GMT+03:00)Asia, Baghdad
  • (GMT+03:00)Asia, Bahrain
  • (GMT+03:00)Asia, Beirut
  • (GMT+03:00)Asia, Damascus
  • (GMT+03:00)Asia, Famagusta
  • (GMT+03:00)Asia, Gaza
  • (GMT+03:00)Asia, Hebron
  • (GMT+03:00)Asia, Jerusalem
  • (GMT+03:00)Asia, Kuwait
  • (GMT+03:00)Asia, Nicosia
  • (GMT+03:00)Asia, Qatar
  • (GMT+03:00)Asia, Riyadh
  • (GMT+03:00)Europe, Athens
  • (GMT+03:00)Europe, Bucharest
  • (GMT+03:00)Europe, Chisinau
  • (GMT+03:00)Europe, Helsinki
  • (GMT+03:00)Europe, Istanbul
  • (GMT+03:00)Europe, Kiev
  • (GMT+03:00)Europe, Kirov
  • (GMT+03:00)Europe, Mariehamn
  • (GMT+03:00)Europe, Minsk
  • (GMT+03:00)Europe, Moscow
  • (GMT+03:00)Europe, Riga
  • (GMT+03:00)Europe, Simferopol
  • (GMT+03:00)Europe, Sofia
  • (GMT+03:00)Europe, Tallinn
  • (GMT+03:00)Europe, Uzhgorod
  • (GMT+03:00)Europe, Vilnius
  • (GMT+03:00)Europe, Volgograd
  • (GMT+03:00)Europe, Zaporozhye
  • (GMT+03:00)Indian, Antananarivo
  • (GMT+03:00)Indian, Comoro
  • (GMT+03:00)Indian, Mayotte
  • (GMT+04:00)Asia, Baku
  • (GMT+04:00)Asia, Dubai
  • (GMT+04:00)Asia, Muscat
  • (GMT+04:00)Asia, Tbilisi
  • (GMT+04:00)Asia, Yerevan
  • (GMT+04:00)Europe, Astrakhan
  • (GMT+04:00)Europe, Samara
  • (GMT+04:00)Europe, Saratov
  • (GMT+04:00)Europe, Ulyanovsk
  • (GMT+04:00)Indian, Mahe
  • (GMT+04:00)Indian, Mauritius
  • (GMT+04:00)Indian, Reunion
  • (GMT+04:30)Asia, Kabul
  • (GMT+04:30)Asia, Tehran
  • (GMT+05:00)Antarctica, Mawson
  • (GMT+05:00)Asia, Aqtau
  • (GMT+05:00)Asia, Aqtobe
  • (GMT+05:00)Asia, Ashgabat
  • (GMT+05:00)Asia, Atyrau
  • (GMT+05:00)Asia, Dushanbe
  • (GMT+05:00)Asia, Karachi
  • (GMT+05:00)Asia, Oral
  • (GMT+05:00)Asia, Qyzylorda
  • (GMT+05:00)Asia, Samarkand
  • (GMT+05:00)Asia, Tashkent
  • (GMT+05:00)Asia, Yekaterinburg
  • (GMT+05:00)Indian, Kerguelen
  • (GMT+05:00)Indian, Maldives
  • (GMT+05:30)Asia, Colombo
  • (GMT+05:30)Asia, Kolkata
  • (GMT+05:45)Asia, Kathmandu
  • (GMT+06:00)Antarctica, Vostok
  • (GMT+06:00)Asia, Almaty
  • (GMT+06:00)Asia, Bishkek
  • (GMT+06:00)Asia, Dhaka
  • (GMT+06:00)Asia, Omsk
  • (GMT+06:00)Asia, Qostanay
  • (GMT+06:00)Asia, Thimphu
  • (GMT+06:00)Asia, Urumqi
  • (GMT+06:00)Indian, Chagos
  • (GMT+06:30)Asia, Yangon
  • (GMT+06:30)Indian, Cocos
  • (GMT+07:00)Antarctica, Davis
  • (GMT+07:00)Asia, Bangkok
  • (GMT+07:00)Asia, Barnaul
  • (GMT+07:00)Asia, Ho Chi Minh
  • (GMT+07:00)Asia, Hovd
  • (GMT+07:00)Asia, Jakarta
  • (GMT+07:00)Asia, Krasnoyarsk
  • (GMT+07:00)Asia, Novokuznetsk
  • (GMT+07:00)Asia, Novosibirsk
  • (GMT+07:00)Asia, Phnom Penh
  • (GMT+07:00)Asia, Pontianak
  • (GMT+07:00)Asia, Tomsk
  • (GMT+07:00)Asia, Vientiane
  • (GMT+07:00)Indian, Christmas
  • (GMT+08:00)Asia, Brunei
  • (GMT+08:00)Asia, Choibalsan
  • (GMT+08:00)Asia, Hong Kong
  • (GMT+08:00)Asia, Irkutsk
  • (GMT+08:00)Asia, Kuala Lumpur
  • (GMT+08:00)Asia, Kuching
  • (GMT+08:00)Asia, Macau
  • (GMT+08:00)Asia, Makassar
  • (GMT+08:00)Asia, Manila
  • (GMT+08:00)Asia, Shanghai
  • (GMT+08:00)Asia, Singapore
  • (GMT+08:00)Asia, Taipei
  • (GMT+08:00)Asia, Ulaanbaatar
  • (GMT+08:00)Australia, Perth
  • (GMT+08:45)Australia, Eucla
  • (GMT+09:00)Asia, Chita
  • (GMT+09:00)Asia, Dili
  • (GMT+09:00)Asia, Jayapura
  • (GMT+09:00)Asia, Khandyga
  • (GMT+09:00)Asia, Pyongyang
  • (GMT+09:00)Asia, Seoul
  • (GMT+09:00)Asia, Tokyo
  • (GMT+09:00)Asia, Yakutsk
  • (GMT+09:00)Pacific, Palau
  • (GMT+09:30)Australia, Adelaide
  • (GMT+09:30)Australia, Broken Hill
  • (GMT+09:30)Australia, Darwin
  • (GMT+10:00)Antarctica, DumontDUrville
  • (GMT+10:00)Antarctica, Macquarie
  • (GMT+10:00)Asia, Ust-Nera
  • (GMT+10:00)Asia, Vladivostok
  • (GMT+10:00)Australia, Brisbane
  • (GMT+10:00)Australia, Hobart
  • (GMT+10:00)Australia, Lindeman
  • (GMT+10:00)Australia, Melbourne
  • (GMT+10:00)Australia, Sydney
  • (GMT+10:00)Pacific, Chuuk
  • (GMT+10:00)Pacific, Guam
  • (GMT+10:00)Pacific, Port Moresby
  • (GMT+10:00)Pacific, Saipan
  • (GMT+10:30)Australia, Lord Howe
  • (GMT+11:00)Antarctica, Casey
  • (GMT+11:00)Asia, Magadan
  • (GMT+11:00)Asia, Sakhalin
  • (GMT+11:00)Asia, Srednekolymsk
  • (GMT+11:00)Pacific, Bougainville
  • (GMT+11:00)Pacific, Efate
  • (GMT+11:00)Pacific, Guadalcanal
  • (GMT+11:00)Pacific, Kosrae
  • (GMT+11:00)Pacific, Norfolk
  • (GMT+11:00)Pacific, Noumea
  • (GMT+11:00)Pacific, Pohnpei
  • (GMT+12:00)Antarctica, McMurdo
  • (GMT+12:00)Asia, Anadyr
  • (GMT+12:00)Asia, Kamchatka
  • (GMT+12:00)Pacific, Auckland
  • (GMT+12:00)Pacific, Fiji
  • (GMT+12:00)Pacific, Funafuti
  • (GMT+12:00)Pacific, Kwajalein
  • (GMT+12:00)Pacific, Majuro
  • (GMT+12:00)Pacific, Nauru
  • (GMT+12:00)Pacific, Tarawa
  • (GMT+12:00)Pacific, Wake
  • (GMT+12:00)Pacific, Wallis
  • (GMT+12:45)Pacific, Chatham
  • (GMT+13:00)Pacific, Apia
  • (GMT+13:00)Pacific, Fakaofo
  • (GMT+13:00)Pacific, Kanton
  • (GMT+13:00)Pacific, Tongatapu
  • (GMT+14:00)Pacific, Kiritimati

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    Melaina believes, that despite a growing awareness of behavioural insights and its potency as a problem solving tool within business and beyond, executives and decision makers still struggle to drive strategy that accounts for (and aligns to!) the fundamentals of how people behave. Whether it's a product launch, an acquisition, or the introduction of new technology, applying behavioural insights to strategy development and execution can dramatically increase the success of adoption and mitigate delivery risk. In this talk, Melaina will go beyond an introduction to nudges and choice architecture to help executives expand behavioural insights into strategy design, decision-making and execution.

    Add to Calendar 2022/06/10 16:50:00 2022/06/10 17:05:00 Europe/London Melaina Vinski: The Future of Strategy is Behavioural Melaina believes, that despite a growing awareness of behavioural insights and its potency as a problem solving tool within business and beyond, executives and decision makers still struggle to drive strategy that accounts for (and aligns to!) the fundamentals of how people behave. Whether it's a product launch, an acquisition, or the introduction of new technology, applying behavioural insights to strategy development and execution can dramatically increase the success of adoption and mitigate delivery risk. In this talk, Melaina will go beyond an introduction to nudges and choice architecture to help executives expand behavioural insights into strategy design, decision-making and execution. false MM/DD/YYYY 30 OPAQUE agORftSMXzRPlQCfYmCA157821
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    Jemma Roback, jemma.roback@ogilvy.com