(RSVP) The Data Bias: Business Leaders Guide to Creating Inclusive Customer Decision Journeys

Tuesday, June 21, 2:00am - 3:45am (EDT)

Time shown in-04:00 America, New York

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Data today lacks representation and diversity. Traditional data sets and methods we’ve come to rely upon only reveal part of the equation. For the full picture, we must bring in inclusive and better representative data of the people we are trying to reach and engage at a deeper level. Do we know their accessibility needs? Do we understand their values or what makes them loyal to one brand over another? Who are we excluding by not having more diverse data?

Add to Calendar 2022/06/21 08:00:00 2022/06/21 09:45:00 Europe/Paris (RSVP) The Data Bias: Business Leaders Guide to Creating Inclusive Customer Decision Journeys REGISTER HERE

Data today lacks representation and diversity. Traditional data sets and methods we’ve come to rely upon only reveal part of the equation. For the full picture, we must bring in inclusive and better representative data of the people we are trying to reach and engage at a deeper level. Do we know their accessibility needs? Do we understand their values or what makes them loyal to one brand over another? Who are we excluding by not having more diverse data? Inkwell Beach, 58 Boulevard de la Croisette false MM/DD/YYYY 30 OPAQUE aounGHqhczwuBerCkmsu166798

Inkwell Beach, 58 Boulevard de la Croisette

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