Account-Based Nurturing: Strategies for Turning Target Accounts into Customers

Wednesday, November 18, 12:00pm - 12:30pm (EST)

Today's B2B buyers don't operate in a silo - they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.

In this session you will learn:

- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights

This session will take place on November 18th at 12:00 pm EST during our Marketing Automation Virtual Summit. We hope to see you there!

Wednesday, November 18, 12:00pm - 12:30pm (EST)

Demand Metric,