From Data to Strategy: Building a Precise Media Plan

Tuesday, January 30, 1:30pm - 2:30pm (EST)

Time shown in-04:00 America, New York

Darrell Dahlberg, Orbit Interactive

If we know WHO we are targeting, it makes the WHERE we are targeting that much easier. In this presentation, let’s break down the data from foot traffic, visitor journey, Up/Down Zip Codes, Past Customers, Neighborhoods, and customer databases. Build a media plan based on what you know and not what you guess.

Hosted by the Home Furnishings Association
Sponsored by Synchrony

Add to Calendar 2024/01/30 10:30:00 2024/01/30 11:30:00 America/Los_Angeles From Data to Strategy: Building a Precise Media Plan Darrell Dahlberg, Orbit Interactive

If we know WHO we are targeting, it makes the WHERE we are targeting that much easier. In this presentation, let’s break down the data from foot traffic, visitor journey, Up/Down Zip Codes, Past Customers, Neighborhoods, and customer databases. Build a media plan based on what you know and not what you guess.

Hosted by the Home Furnishings Association
Sponsored by Synchrony Las Vegas Market - Building B, Space 1050 - HFA Resource Center false MM/DD/YYYY 60 OPAQUE aPLvdTUWZzSbYtnlHmQy232024

Las Vegas Market - Building B, Space 1050 - HFA Resource Center

Kaprice Crawford, kcrawford@nahfa.org

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