How to Manage Your Marketing Agency?

The Question: How to manage your marketing agency?

In this session, Devin Alvarez, founder of Straight Hemp, tackles a critical challenge: How do you effectively manage a marketing agency? Devin employs 3 marketing agencies and contractors supporting various aspects of his business, including advertising, email marketing, and design. Despite a dedicated $100K annual budget for marketing efforts, challenges with communication, performance metrics, and role clarity have made it difficult to achieve consistent growth.

While Straight Hemp operates with high product margins, Devin faces ongoing pressures to turn these into sustainable profits. He’s eager to improve how he manages his team to maximize ROI and scale effectively. Join us for this session, where Devin will seek actionable advice on setting expectations, streamlining reporting, and empowering his team to deliver tangible results.

• 10 mins - Explanation of Issue/Goal
• 20 Mins - Clarifying Questions Round Robin
• 5 Mins- Hot Seater Clarifies/Refocuses Issue
• 20 min- Solutions Round Robin
• 5 mins - Hot Seater States Action Plan