Shelina Janmohamed: When fasting leads to food waste: Ramadan, behavioural science and the importance of deep consumer insights

schedule

Friday, June 10, 10:15am - 10:26am (EDT)

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24h

  • (GMT-11:00)Pacific, Midway
  • (GMT-11:00)Pacific, Niue
  • (GMT-11:00)Pacific, Pago Pago
  • (GMT-10:00)Pacific, Honolulu
  • (GMT-10:00)Pacific, Rarotonga
  • (GMT-10:00)Pacific, Tahiti
  • (GMT-09:30)Pacific, Marquesas
  • (GMT-09:00)America, Adak
  • (GMT-09:00)Pacific, Gambier
  • (GMT-08:00)America, Anchorage
  • (GMT-08:00)America, Juneau
  • (GMT-08:00)America, Metlakatla
  • (GMT-08:00)America, Nome
  • (GMT-08:00)America, Sitka
  • (GMT-08:00)America, Yakutat
  • (GMT-08:00)Pacific, Pitcairn
  • (GMT-07:00)America, Creston
  • (GMT-07:00)America, Dawson
  • (GMT-07:00)America, Dawson Creek
  • (GMT-07:00)America, Fort Nelson
  • (GMT-07:00)America, Hermosillo
  • (GMT-07:00)America, Los Angeles
  • (GMT-07:00)America, Phoenix
  • (GMT-07:00)America, Tijuana
  • (GMT-07:00)America, Vancouver
  • (GMT-07:00)America, Whitehorse
  • (GMT-06:00)America, Belize
  • (GMT-06:00)America, Boise
  • (GMT-06:00)America, Cambridge Bay
  • (GMT-06:00)America, Chihuahua
  • (GMT-06:00)America, Costa Rica
  • (GMT-06:00)America, Denver
  • (GMT-06:00)America, Edmonton
  • (GMT-06:00)America, El Salvador
  • (GMT-06:00)America, Guatemala
  • (GMT-06:00)America, Inuvik
  • (GMT-06:00)America, Managua
  • (GMT-06:00)America, Mazatlan
  • (GMT-06:00)America, Ojinaga
  • (GMT-06:00)America, Regina
  • (GMT-06:00)America, Swift Current
  • (GMT-06:00)America, Tegucigalpa
  • (GMT-06:00)America, Yellowknife
  • (GMT-06:00)Pacific, Easter
  • (GMT-06:00)Pacific, Galapagos
  • (GMT-05:00)America, Atikokan
  • (GMT-05:00)America, Bahia Banderas
  • (GMT-05:00)America, Bogota
  • (GMT-05:00)America, Cancun
  • (GMT-05:00)America, Cayman
  • (GMT-05:00)America, Chicago
  • (GMT-05:00)America, Eirunepe
  • (GMT-05:00)America, Guayaquil
  • (GMT-05:00)America, Indiana, Knox
  • (GMT-05:00)America, Indiana, Tell City
  • (GMT-05:00)America, Jamaica
  • (GMT-05:00)America, Lima
  • (GMT-05:00)America, Matamoros
  • (GMT-05:00)America, Menominee
  • (GMT-05:00)America, Merida
  • (GMT-05:00)America, Mexico City
  • (GMT-05:00)America, Monterrey
  • (GMT-05:00)America, North Dakota, Beulah
  • (GMT-05:00)America, North Dakota, Center
  • (GMT-05:00)America, North Dakota, New Salem
  • (GMT-05:00)America, Panama
  • (GMT-05:00)America, Rainy River
  • (GMT-05:00)America, Rankin Inlet
  • (GMT-05:00)America, Resolute
  • (GMT-05:00)America, Rio Branco
  • (GMT-05:00)America, Winnipeg
  • (GMT-04:00)America, Anguilla
  • (GMT-04:00)America, Antigua
  • (GMT-04:00)America, Aruba
  • (GMT-04:00)America, Asuncion
  • (GMT-04:00)America, Barbados
  • (GMT-04:00)America, Blanc-Sablon
  • (GMT-04:00)America, Boa Vista
  • (GMT-04:00)America, Campo Grande
  • (GMT-04:00)America, Caracas
  • (GMT-04:00)America, Cuiaba
  • (GMT-04:00)America, Curacao
  • (GMT-04:00)America, Detroit
  • (GMT-04:00)America, Dominica
  • (GMT-04:00)America, Grand Turk
  • (GMT-04:00)America, Grenada
  • (GMT-04:00)America, Guadeloupe
  • (GMT-04:00)America, Guyana
  • (GMT-04:00)America, Havana
  • (GMT-04:00)America, Indiana, Indianapolis
  • (GMT-04:00)America, Indiana, Marengo
  • (GMT-04:00)America, Indiana, Petersburg
  • (GMT-04:00)America, Indiana, Vevay
  • (GMT-04:00)America, Indiana, Vincennes
  • (GMT-04:00)America, Indiana, Winamac
  • (GMT-04:00)America, Iqaluit
  • (GMT-04:00)America, Kentucky, Louisville
  • (GMT-04:00)America, Kentucky, Monticello
  • (GMT-04:00)America, Kralendijk
  • (GMT-04:00)America, La Paz
  • (GMT-04:00)America, Lower Princes
  • (GMT-04:00)America, Manaus
  • (GMT-04:00)America, Marigot
  • (GMT-04:00)America, Martinique
  • (GMT-04:00)America, Montserrat
  • (GMT-04:00)America, Nassau
  • (GMT-04:00)America, New York
  • (GMT-04:00)America, Nipigon
  • (GMT-04:00)America, Pangnirtung
  • (GMT-04:00)America, Port of Spain
  • (GMT-04:00)America, Port-au-Prince
  • (GMT-04:00)America, Porto Velho
  • (GMT-04:00)America, Puerto Rico
  • (GMT-04:00)America, Santiago
  • (GMT-04:00)America, Santo Domingo
  • (GMT-04:00)America, St Barthelemy
  • (GMT-04:00)America, St Kitts
  • (GMT-04:00)America, St Lucia
  • (GMT-04:00)America, St Thomas
  • (GMT-04:00)America, St Vincent
  • (GMT-04:00)America, Thunder Bay
  • (GMT-04:00)America, Toronto
  • (GMT-04:00)America, Tortola
  • (GMT-03:00)America, Araguaina
  • (GMT-03:00)America, Argentina, Buenos Aires
  • (GMT-03:00)America, Argentina, Catamarca
  • (GMT-03:00)America, Argentina, Cordoba
  • (GMT-03:00)America, Argentina, Jujuy
  • (GMT-03:00)America, Argentina, La Rioja
  • (GMT-03:00)America, Argentina, Mendoza
  • (GMT-03:00)America, Argentina, Rio Gallegos
  • (GMT-03:00)America, Argentina, Salta
  • (GMT-03:00)America, Argentina, San Juan
  • (GMT-03:00)America, Argentina, San Luis
  • (GMT-03:00)America, Argentina, Tucuman
  • (GMT-03:00)America, Argentina, Ushuaia
  • (GMT-03:00)America, Bahia
  • (GMT-03:00)America, Belem
  • (GMT-03:00)America, Cayenne
  • (GMT-03:00)America, Fortaleza
  • (GMT-03:00)America, Glace Bay
  • (GMT-03:00)America, Goose Bay
  • (GMT-03:00)America, Halifax
  • (GMT-03:00)America, Maceio
  • (GMT-03:00)America, Moncton
  • (GMT-03:00)America, Montevideo
  • (GMT-03:00)America, Paramaribo
  • (GMT-03:00)America, Punta Arenas
  • (GMT-03:00)America, Recife
  • (GMT-03:00)America, Santarem
  • (GMT-03:00)America, Sao Paulo
  • (GMT-03:00)America, Thule
  • (GMT-03:00)Antarctica, Palmer
  • (GMT-03:00)Antarctica, Rothera
  • (GMT-03:00)Atlantic, Bermuda
  • (GMT-03:00)Atlantic, Stanley
  • (GMT-02:30)America, St Johns
  • (GMT-02:00)America, Miquelon
  • (GMT-02:00)America, Noronha
  • (GMT-02:00)America, Nuuk
  • (GMT-02:00)Atlantic, South Georgia
  • (GMT-01:00)Atlantic, Cape Verde
  • (GMT+00:00)Africa, Abidjan
  • (GMT+00:00)Africa, Accra
  • (GMT+00:00)Africa, Bamako
  • (GMT+00:00)Africa, Banjul
  • (GMT+00:00)Africa, Bissau
  • (GMT+00:00)Africa, Conakry
  • (GMT+00:00)Africa, Dakar
  • (GMT+00:00)Africa, Freetown
  • (GMT+00:00)Africa, Lome
  • (GMT+00:00)Africa, Monrovia
  • (GMT+00:00)Africa, Nouakchott
  • (GMT+00:00)Africa, Ouagadougou
  • (GMT+00:00)Africa, Sao Tome
  • (GMT+00:00)America, Danmarkshavn
  • (GMT+00:00)America, Scoresbysund
  • (GMT+00:00)Atlantic, Azores
  • (GMT+00:00)Atlantic, Reykjavik
  • (GMT+00:00)Atlantic, St Helena
  • (GMT+00:00)UTC
  • (GMT+01:00)Africa, Algiers
  • (GMT+01:00)Africa, Bangui
  • (GMT+01:00)Africa, Brazzaville
  • (GMT+01:00)Africa, Casablanca
  • (GMT+01:00)Africa, Douala
  • (GMT+01:00)Africa, El Aaiun
  • (GMT+01:00)Africa, Kinshasa
  • (GMT+01:00)Africa, Lagos
  • (GMT+01:00)Africa, Libreville
  • (GMT+01:00)Africa, Luanda
  • (GMT+01:00)Africa, Malabo
  • (GMT+01:00)Africa, Ndjamena
  • (GMT+01:00)Africa, Niamey
  • (GMT+01:00)Africa, Porto-Novo
  • (GMT+01:00)Africa, Tunis
  • (GMT+01:00)Atlantic, Canary
  • (GMT+01:00)Atlantic, Faroe
  • (GMT+01:00)Atlantic, Madeira
  • (GMT+01:00)Europe, Dublin
  • (GMT+01:00)Europe, Guernsey
  • (GMT+01:00)Europe, Isle of Man
  • (GMT+01:00)Europe, Jersey
  • (GMT+01:00)Europe, Lisbon
  • (GMT+01:00)Europe, London
  • (GMT+02:00)Africa, Blantyre
  • (GMT+02:00)Africa, Bujumbura
  • (GMT+02:00)Africa, Cairo
  • (GMT+02:00)Africa, Ceuta
  • (GMT+02:00)Africa, Gaborone
  • (GMT+02:00)Africa, Harare
  • (GMT+02:00)Africa, Johannesburg
  • (GMT+02:00)Africa, Juba
  • (GMT+02:00)Africa, Khartoum
  • (GMT+02:00)Africa, Kigali
  • (GMT+02:00)Africa, Lubumbashi
  • (GMT+02:00)Africa, Lusaka
  • (GMT+02:00)Africa, Maputo
  • (GMT+02:00)Africa, Maseru
  • (GMT+02:00)Africa, Mbabane
  • (GMT+02:00)Africa, Tripoli
  • (GMT+02:00)Africa, Windhoek
  • (GMT+02:00)Antarctica, Troll
  • (GMT+02:00)Arctic, Longyearbyen
  • (GMT+02:00)Europe, Amsterdam
  • (GMT+02:00)Europe, Andorra
  • (GMT+02:00)Europe, Belgrade
  • (GMT+02:00)Europe, Berlin
  • (GMT+02:00)Europe, Bratislava
  • (GMT+02:00)Europe, Brussels
  • (GMT+02:00)Europe, Budapest
  • (GMT+02:00)Europe, Busingen
  • (GMT+02:00)Europe, Copenhagen
  • (GMT+02:00)Europe, Gibraltar
  • (GMT+02:00)Europe, Kaliningrad
  • (GMT+02:00)Europe, Ljubljana
  • (GMT+02:00)Europe, Luxembourg
  • (GMT+02:00)Europe, Madrid
  • (GMT+02:00)Europe, Malta
  • (GMT+02:00)Europe, Monaco
  • (GMT+02:00)Europe, Oslo
  • (GMT+02:00)Europe, Paris
  • (GMT+02:00)Europe, Podgorica
  • (GMT+02:00)Europe, Prague
  • (GMT+02:00)Europe, Rome
  • (GMT+02:00)Europe, San Marino
  • (GMT+02:00)Europe, Sarajevo
  • (GMT+02:00)Europe, Skopje
  • (GMT+02:00)Europe, Stockholm
  • (GMT+02:00)Europe, Tirane
  • (GMT+02:00)Europe, Vaduz
  • (GMT+02:00)Europe, Vatican
  • (GMT+02:00)Europe, Vienna
  • (GMT+02:00)Europe, Warsaw
  • (GMT+02:00)Europe, Zagreb
  • (GMT+02:00)Europe, Zurich
  • (GMT+03:00)Africa, Addis Ababa
  • (GMT+03:00)Africa, Asmara
  • (GMT+03:00)Africa, Dar es Salaam
  • (GMT+03:00)Africa, Djibouti
  • (GMT+03:00)Africa, Kampala
  • (GMT+03:00)Africa, Mogadishu
  • (GMT+03:00)Africa, Nairobi
  • (GMT+03:00)Antarctica, Syowa
  • (GMT+03:00)Asia, Aden
  • (GMT+03:00)Asia, Amman
  • (GMT+03:00)Asia, Baghdad
  • (GMT+03:00)Asia, Bahrain
  • (GMT+03:00)Asia, Beirut
  • (GMT+03:00)Asia, Damascus
  • (GMT+03:00)Asia, Famagusta
  • (GMT+03:00)Asia, Gaza
  • (GMT+03:00)Asia, Hebron
  • (GMT+03:00)Asia, Jerusalem
  • (GMT+03:00)Asia, Kuwait
  • (GMT+03:00)Asia, Nicosia
  • (GMT+03:00)Asia, Qatar
  • (GMT+03:00)Asia, Riyadh
  • (GMT+03:00)Europe, Athens
  • (GMT+03:00)Europe, Bucharest
  • (GMT+03:00)Europe, Chisinau
  • (GMT+03:00)Europe, Helsinki
  • (GMT+03:00)Europe, Istanbul
  • (GMT+03:00)Europe, Kiev
  • (GMT+03:00)Europe, Kirov
  • (GMT+03:00)Europe, Mariehamn
  • (GMT+03:00)Europe, Minsk
  • (GMT+03:00)Europe, Moscow
  • (GMT+03:00)Europe, Riga
  • (GMT+03:00)Europe, Simferopol
  • (GMT+03:00)Europe, Sofia
  • (GMT+03:00)Europe, Tallinn
  • (GMT+03:00)Europe, Uzhgorod
  • (GMT+03:00)Europe, Vilnius
  • (GMT+03:00)Europe, Volgograd
  • (GMT+03:00)Europe, Zaporozhye
  • (GMT+03:00)Indian, Antananarivo
  • (GMT+03:00)Indian, Comoro
  • (GMT+03:00)Indian, Mayotte
  • (GMT+04:00)Asia, Baku
  • (GMT+04:00)Asia, Dubai
  • (GMT+04:00)Asia, Muscat
  • (GMT+04:00)Asia, Tbilisi
  • (GMT+04:00)Asia, Yerevan
  • (GMT+04:00)Europe, Astrakhan
  • (GMT+04:00)Europe, Samara
  • (GMT+04:00)Europe, Saratov
  • (GMT+04:00)Europe, Ulyanovsk
  • (GMT+04:00)Indian, Mahe
  • (GMT+04:00)Indian, Mauritius
  • (GMT+04:00)Indian, Reunion
  • (GMT+04:30)Asia, Kabul
  • (GMT+04:30)Asia, Tehran
  • (GMT+05:00)Antarctica, Mawson
  • (GMT+05:00)Asia, Aqtau
  • (GMT+05:00)Asia, Aqtobe
  • (GMT+05:00)Asia, Ashgabat
  • (GMT+05:00)Asia, Atyrau
  • (GMT+05:00)Asia, Dushanbe
  • (GMT+05:00)Asia, Karachi
  • (GMT+05:00)Asia, Oral
  • (GMT+05:00)Asia, Qyzylorda
  • (GMT+05:00)Asia, Samarkand
  • (GMT+05:00)Asia, Tashkent
  • (GMT+05:00)Asia, Yekaterinburg
  • (GMT+05:00)Indian, Kerguelen
  • (GMT+05:00)Indian, Maldives
  • (GMT+05:30)Asia, Colombo
  • (GMT+05:30)Asia, Kolkata
  • (GMT+05:45)Asia, Kathmandu
  • (GMT+06:00)Antarctica, Vostok
  • (GMT+06:00)Asia, Almaty
  • (GMT+06:00)Asia, Bishkek
  • (GMT+06:00)Asia, Dhaka
  • (GMT+06:00)Asia, Omsk
  • (GMT+06:00)Asia, Qostanay
  • (GMT+06:00)Asia, Thimphu
  • (GMT+06:00)Asia, Urumqi
  • (GMT+06:00)Indian, Chagos
  • (GMT+06:30)Asia, Yangon
  • (GMT+06:30)Indian, Cocos
  • (GMT+07:00)Antarctica, Davis
  • (GMT+07:00)Asia, Bangkok
  • (GMT+07:00)Asia, Barnaul
  • (GMT+07:00)Asia, Ho Chi Minh
  • (GMT+07:00)Asia, Hovd
  • (GMT+07:00)Asia, Jakarta
  • (GMT+07:00)Asia, Krasnoyarsk
  • (GMT+07:00)Asia, Novokuznetsk
  • (GMT+07:00)Asia, Novosibirsk
  • (GMT+07:00)Asia, Phnom Penh
  • (GMT+07:00)Asia, Pontianak
  • (GMT+07:00)Asia, Tomsk
  • (GMT+07:00)Asia, Vientiane
  • (GMT+07:00)Indian, Christmas
  • (GMT+08:00)Asia, Brunei
  • (GMT+08:00)Asia, Choibalsan
  • (GMT+08:00)Asia, Hong Kong
  • (GMT+08:00)Asia, Irkutsk
  • (GMT+08:00)Asia, Kuala Lumpur
  • (GMT+08:00)Asia, Kuching
  • (GMT+08:00)Asia, Macau
  • (GMT+08:00)Asia, Makassar
  • (GMT+08:00)Asia, Manila
  • (GMT+08:00)Asia, Shanghai
  • (GMT+08:00)Asia, Singapore
  • (GMT+08:00)Asia, Taipei
  • (GMT+08:00)Asia, Ulaanbaatar
  • (GMT+08:00)Australia, Perth
  • (GMT+08:45)Australia, Eucla
  • (GMT+09:00)Asia, Chita
  • (GMT+09:00)Asia, Dili
  • (GMT+09:00)Asia, Jayapura
  • (GMT+09:00)Asia, Khandyga
  • (GMT+09:00)Asia, Pyongyang
  • (GMT+09:00)Asia, Seoul
  • (GMT+09:00)Asia, Tokyo
  • (GMT+09:00)Asia, Yakutsk
  • (GMT+09:00)Pacific, Palau
  • (GMT+09:30)Australia, Adelaide
  • (GMT+09:30)Australia, Broken Hill
  • (GMT+09:30)Australia, Darwin
  • (GMT+10:00)Antarctica, DumontDUrville
  • (GMT+10:00)Antarctica, Macquarie
  • (GMT+10:00)Asia, Ust-Nera
  • (GMT+10:00)Asia, Vladivostok
  • (GMT+10:00)Australia, Brisbane
  • (GMT+10:00)Australia, Hobart
  • (GMT+10:00)Australia, Lindeman
  • (GMT+10:00)Australia, Melbourne
  • (GMT+10:00)Australia, Sydney
  • (GMT+10:00)Pacific, Chuuk
  • (GMT+10:00)Pacific, Guam
  • (GMT+10:00)Pacific, Port Moresby
  • (GMT+10:00)Pacific, Saipan
  • (GMT+10:30)Australia, Lord Howe
  • (GMT+11:00)Antarctica, Casey
  • (GMT+11:00)Asia, Magadan
  • (GMT+11:00)Asia, Sakhalin
  • (GMT+11:00)Asia, Srednekolymsk
  • (GMT+11:00)Pacific, Bougainville
  • (GMT+11:00)Pacific, Efate
  • (GMT+11:00)Pacific, Guadalcanal
  • (GMT+11:00)Pacific, Kosrae
  • (GMT+11:00)Pacific, Norfolk
  • (GMT+11:00)Pacific, Noumea
  • (GMT+11:00)Pacific, Pohnpei
  • (GMT+12:00)Antarctica, McMurdo
  • (GMT+12:00)Asia, Anadyr
  • (GMT+12:00)Asia, Kamchatka
  • (GMT+12:00)Pacific, Auckland
  • (GMT+12:00)Pacific, Fiji
  • (GMT+12:00)Pacific, Funafuti
  • (GMT+12:00)Pacific, Kwajalein
  • (GMT+12:00)Pacific, Majuro
  • (GMT+12:00)Pacific, Nauru
  • (GMT+12:00)Pacific, Tarawa
  • (GMT+12:00)Pacific, Wake
  • (GMT+12:00)Pacific, Wallis
  • (GMT+12:45)Pacific, Chatham
  • (GMT+13:00)Pacific, Apia
  • (GMT+13:00)Pacific, Fakaofo
  • (GMT+13:00)Pacific, Kanton
  • (GMT+13:00)Pacific, Tongatapu
  • (GMT+14:00)Pacific, Kiritimati

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    Shelina is one of the world's leading experts on Muslim audiences. She will be puzzling over why fasting in Ramadan - when people eat for far less hours than usual - actually leads to food waste going up by up to a third.  If you've ever wondered how to navigate two equally important human imperatives, what Christmas dinner has in common with Ramadan iftar and why harnessing faith communities might be the perfect place to start with wider societal behaviour change, this is the talk for you. 

    Add to Calendar 2022/06/10 15:15:00 2022/06/10 15:26:00 Europe/London Shelina Janmohamed: When fasting leads to food waste: Ramadan, behavioural science and the importance of deep consumer insights Shelina is one of the world's leading experts on Muslim audiences. She will be puzzling over why fasting in Ramadan - when people eat for far less hours than usual - actually leads to food waste going up by up to a third.  If you've ever wondered how to navigate two equally important human imperatives, what Christmas dinner has in common with Ramadan iftar and why harnessing faith communities might be the perfect place to start with wider societal behaviour change, this is the talk for you.  false MM/DD/YYYY 30 OPAQUE agORftSMXzRPlQCfYmCA157821
    person

    Jemma Roback, jemma.roback@ogilvy.com