Shelina Janmohamed: When fasting leads to food waste: Ramadan, behavioural science and the importance of deep consumer insights
schedule
Friday, June 10, 10:15am - 10:26am (EDT)
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Shelina is one of the world's leading experts on Muslim audiences. She will be puzzling over why fasting in Ramadan - when people eat for far less hours than usual - actually leads to food waste going up by up to a third. If you've ever wondered how to navigate two equally important human imperatives, what Christmas dinner has in common with Ramadan iftar and why harnessing faith communities might be the perfect place to start with wider societal behaviour change, this is the talk for you.
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Jemma Roback, jemma.roback@ogilvy.com