Kalicube Tuesdays with Sara Moccand-Sayegh

Content Creation for All Engines

With the advent of answer engines and new branded search engines, Pedowitz group’s customer journey model content providers now have a greater duty than before. They can focus on establishing which content and formats are needed for users and search engines. Using the Customer Journey Model, they can determine what search intent is being used at each point in the customer journey and what users are ultimately looking for. In this way, they can provide the best solution. This will ultimately impact the understanding and credibility of brands.

Understanding and credibility are part of the three pillars framework created by Kalicube:
Understanding
Credibility
Deliverability

Content creators’ main focus is on the third pillar – deliverability. It’s especially there where their superpower can be used to define which content and in which format it should be created to influence engines.

Join Sara Moccand-Sayegh and Jason Barnard for this week’s episode of Kalicube Tuesdays!

Organised by Kalicube.

Part of the Kalicube Tuesdays series.

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