Calling BS on ABM — It's Just Good Marketing

Tuesday, September 17, 11:30am - 11:50am (EDT)

Join the session here: https://drift.zoom.us/j/933000075

B2B buying has evolved. Buyers are in control of the information, flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product comparison. As Marketers, we're still fumbling around in the dark, relying on the same old bag of tricks for prospecting: forms, spam and cold calls.

Account Based Marketing has emerged as the cure-all, ye Marketing and Sales teams are struggling to scale their ABM efforts. Discover how simplifying the process and using an AI-powered ABM platform to take on the heavy lifting of scaling your ABM program can get you back to doing what you love — being a great Marketer.

Join the session here: https://drift.zoom.us/j/933000075

Add to Calendar 9/17/2019 11:30AM 9/17/2019 11:50AM America/New_York Calling BS on ABM — It's Just Good Marketing Join the session here: https://drift.zoom.us/j/933000075

B2B buying has evolved. Buyers are in control of the information, flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product comparison. As Marketers, we're still fumbling around in the dark, relying on the same old bag of tricks for prospecting: forms, spam and cold calls.

Account Based Marketing has emerged as the cure-all, ye Marketing and Sales teams are struggling to scale their ABM efforts. Discover how simplifying the process and using an AI-powered ABM platform to take on the heavy lifting of scaling your ABM program can get you back to doing what you love — being a great Marketer.

Join the session here: https://drift.zoom.us/j/933000075
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Tuesday, September 17, 11:30am - 11:50am (EDT)

Colleen Koslosky, ckoslosky@drift.com