TLC: The New Rules of KPIs: Performance Measurement That'll Make You Take Action with John Lovett

Hi TLCers!

Join me in welcoming my good friend and former colleague, John Lovett, VP of Analytics at Seer Interactive, to the TLC stage. John is simply brilliant in his ability to cut through the noise and help companies use data strategically. In this talk, he'll help each of you figure out how to do just that.

Description:
Most dashboards are filled with numbers, way too many numbers that don't often lead to real decisions. If you've been relying on your old KPIs for measuring marketing success, without seeing action, it's time to rethink.

This session will explore how to move beyond tracking activity to creating KPIs that actually drive you to take action, not just in reporting, but across your A/B testing and optimization programs as well.
You'll learn how to:

• Apply the "New Rules" of KPI design to cut through noise and find clarity
• Separate true KPIs from vanity metrics (and why it matters more than ever)
• Build KPIs that guide smarter experiment design, faster learning, and clearer decision-making
• Use context, visualization, and trendlines to make your KPIs impossible to ignore
• Create KPIs that scream when something’s wrong, not just when it’s too late