People-First AI: How Technology Can Assist, Not Intrude, in Retail

Pedro Moras, Evoneer

AI has the potential to reshape retail, but its real power lies in working alongside people, not replacing them. We will explore how AI can enhance rather than interfere with human-to-human interactions. From sales associates to managers, AI should act as an intelligent partner, providing real-time knowledge and insights while staying in the background of customer interactions. We will discuss where AI adds the most value, when it should step back, and how retailers can use it to strengthen expertise, build trust, and create better customer experiences without losing the human connection that makes retail thrive.