How to Connect the Dots Between Marketing Automation and Revenue Generation

In the age of the customer, it's becoming increasingly important for marketing teams to find every way to personalize their programs to improve the buying experience, accelerate conversions from lead to close and (most importantly) accurately attribute revenue to marketing campaigns.

GoodData has been helping enterprises and ISVs master their analytics strategy since 2007. Join this session to learn how Enterprises are:

- Standardizing company-wide analytics

- Reporting in order to clearly prove the impact their investments have on the organizations top line growth.

Presenter:

Stephanie Burton

Sr. Product Marketing Manager