In 2014, Demand Metric and Vidyard together completed an inaugural video marketing benchmark study to understand how video performs, where it is hosted, how it is measured and how viewing data works its way into the sales funnel. The 2015 study investigates these same themes, and adds some new ones as well: probing where video is used and what types of video content organizations are producing.
What this study determined is that success with video content marketing is not merely a product of producing quality video that engages. Success is also driven by how well video content – and metrics – is integrated with the marketing technology stack.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss and compare the key findings of our 2015 Video Content Metrics Benchmark Report to the 2014 version.
This session will take place on November 18th at 12:30 pm EST during our Marketing Automation Virtual Summit. We hope to see you there!
Add to your calendar:
Demand Metric, firstname.lastname@example.org
Start: 11/18/2015 12:30:00 PM
End: 11/18/2015 1:00:00 PM