Wednesday, October 4, 11:00am - 12:00pm (EDT)
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Not sure if influencer campaigns are (still) a good use of your marketing budget?
What if we told you that powerhouse brands like Maybelline, Adidas, GymShark, and countless others are doubling down on influencer marketing well into 2023? In fact, data from Influencer Marketing Hub indicates that for every $1 spent on influencer marketing, brands are still generating $5.20 in return. But, how are marketing teams making sure their hard-won budgets are generating profitable results?
The fact is, “vanity metrics” like reach and engagement won’t cut it with your Finance department. To be successful, influencer marketing campaigns have to collect performance data that has real business impact.
Rui Yang, firstname.lastname@example.org