Webinar #1 October 4th Measuring ROI in Influencer Marketing: Metrics & Evaluation

Not sure if influencer campaigns are (still) a good use of your marketing budget? 

What if we told you that powerhouse brands like Maybelline, Adidas, GymShark, and countless others are doubling down on influencer marketing well into 2023? In fact, data from Influencer Marketing Hub indicates that for every $1 spent on influencer marketing, brands are still generating $5.20 in return. But, how are marketing teams making sure their hard-won budgets are generating profitable results? 

The fact is, “vanity metrics” like reach and engagement won’t cut it with your Finance department. To be successful, influencer marketing campaigns have to collect performance data that has real business impact. 

That means:

• Website traffic and customer behaviors
• Lead generation and nurturing
• Sales and conversions

If you’re curious what metrics and tools you can use to run influencer marketing campaigns that are optimized for ROI, join us on October 4 at 11 a.m. ET, 4 p.m. BT. Our panel of industry insiders is going to break down key metrics and KPIs for running more successful influencer marketing campaigns.

When you join us, you’ll learn:

• The metrics you need to know to choose the right influencer for your campaign
• Proven methods to measure and evaluate influencer campaign success
• How to attribute sales, leads, and website traffic directly to influencer activities

Plus, the data and reports that will help you get buy-in from finance and leadership