Coexist or Compete? Embracing AI in Creative Production

As AI tools increasingly permeate the audiovisual production pipeline—from script development to postproduction—the film industry faces a defining moment. This conversation explores how these technologies are reshaping creative workflows, challenging traditional notions of authorship, and testing existing industry frameworks. Rather than relying on protectionist instincts, what does a realistic and future-oriented strategy for adaptation look like? Can coexistence between human and machine creativity become a strength rather than a threat? With perspectives grounded in innovation, legal expertise, and industry practice, this session considers how filmmakers and institutions—especially in Central and Eastern Europe—can respond to the rapid digital transformation. This panel is sponsored by MEDIA Desk Creative Europe CZ.