SCORE Webinar - How to Earn Royalties and Expand Your Market Through Strategic Licensing

Date & Time: August 6, 2024, 1:00pm EDT
 Cost: $0.00
 Duration: 1 Hour
 Language: English
 REGISTER NOW
 About the event
 Strategic licensing is a proven approach to expanding your business reach and increasing your product profitability. However, if you want to utilize your intellectual property strategically to gain royalties or grow your business, you must understand the licensing process.
 
 In this webinar, you’ll discover the powerful benefits of strategic licensing. You’ll learn the key elements of product and brand licensing, understand the process, and provide a roadmap to potential revenue growth.
 
 In this webinar, you'll learn to:
 
 Product Licensing:
 Assessing the viability of your product for licensing
 Finding and evaluating potential licensees
 Negotiating fair and profitable licensing agreements
 Managing the licensing relationship for long-term success
 Brand Licensing:
 Identifying brands that align with your business goals
 Building mutually beneficial brand partnerships
 Expanding your market reach and brand recognition
 Avoiding common pitfalls and maximizing the value of licensed brands
 Live attendees will receive the slide deck and a link to this webinar recording.