TLC: The psychology of disappointment: how it affects your users, why it's bad for your business & what you can do about it with Michael Aagaard

Hi TLCers!
I'm beyond excited to welcome renowned keynote speaker, CRO pro, and speaker coach, Michael Aagaard, to the TLC stage! Michael has this amazing ability to teach, paint a picture, and captivate audiences. If you have never had the opportunity to hear one of his talks - you really won't want to miss it. And if you have, you'll still want to join for a special announcement involving Michael's coaching and the TLC!

Description:

Disappointment is a powerful and painful human emotion that shapes everything from how we feel and behave to how we learn and remember. In this session, we’ll uncover how it works, why it affects our behaviou, and what triggers it. Moreover, we’ll look at how to use these insights to build better and higher-converting experiences for our users and customers.
During this session, we’ll cover:

• What disappointment is from a psychological and neurological perspective
• Lots of real-world examples of how disappointment affects online behaviour
• How to identify and address where you could be letting down your users