Metrics that matter: how to align product metrics with business KPIs

🎫 Metrics that matter: how to align product metrics with business KPIs

📍 Join us on 9th July, in Manchester at the Capsule office.

• Anna Dick, CTO at Capsule
• Rachel Goulding, Product Lead at OVO Energy
• Jason Knight, Product Leadership Coach & Consultant at One Knight Consulting
• To be announced
• To be announced

Why is it still so hard to connect product activity to business outcomes?

How do we get better at using data to drive confident decisions?

Whether it's the board pushing to understand how product contributes to strategic success, or assumptions and hidden bias leading you to measure the wrong things, leaders are recognising the difficulties of connecting user behaviour and business goals.

For many teams, it’s not a lack of effort - aligning and agreeing on the right metrics is genuinely hard.

It could be:

👉 Instrumentation is patchy.
👉 Data is spread across tools and teams.
👉 Success metrics are unclear.
👉 Decisions are still driven by gut feel, not outcomes.

On the 9th of July, we’re bringing together product, data, and engineering leaders to talk about these challenges and how they’re starting to make progress.

We’ll explore:

1. The root causes behind the disconnect between product metrics and business goals

2. What teams are doing today - from small changes in practice to more structured initiatives

3. How different levels of maturity and pressure shape the right approach

4. The cultural shifts needed to turn metrics from an afterthought into a habit

We won’t pretend there’s one right way - but you’ll leave with new ideas, shared pain, and informed practical ways of tackling this problem. 

Following the success of our last event, 'The rise of the product engineer', you’re invited to join an open discussion on how teams are aligning product work to the outcomes that matter.

Heads-up: this event has a smaller capacity than usual. Grab your free ticket today and come chat about what’s working, what’s not, and where we go from here.

Agenda:

• 6:00 pm: Arrival, food and drink provided

• 7:00 pm: Panel discussion 

• 8:30 pm: Networking and drinks