How is AI Really Changing the Agency Model?

Tuesday, November 10, 4:30am - 5:30am (EST)

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It’s nothing new to say that AI is changing how agencies work. But ask most agencies how they price, and it’s usually the same answers: retainers, fixed-price projects, and a spreadsheet of hours and day rates underneath. That’s a problem when clients know you’re using AI - and start asking why something that takes half the time doesn’t cost half the price.

So how is AI actually changing the agency model - and what should you be doing about it?

Mike Lander, of Piscari, has spent the past year tracking how AI is reshaping agencies’ operating and commercial models. He collects market signals every week and turns them into a quarterly Agency Reset report. In this session, he’ll share the latest findings on how AI is really changing agencies.

https://agencyhackers.zoom.us/meeting/register/ZjVdKcQDRzK8zQZs9fHayQ

88587899548

Add to Calendar 2026/11/10 09:30:00 2026/11/10 10:30:00 Europe/London How is AI Really Changing the Agency Model? It’s nothing new to say that AI is changing how agencies work. But ask most agencies how they price, and it’s usually the same answers: retainers, fixed-price projects, and a spreadsheet of hours and day rates underneath. That’s a problem when clients know you’re using AI - and start asking why something that takes half the time doesn’t cost half the price.

So how is AI actually changing the agency model - and what should you be doing about it?

Mike Lander, of Piscari, has spent the past year tracking how AI is reshaping agencies’ operating and commercial models. He collects market signals every week and turns them into a quarterly Agency Reset report. In this session, he’ll share the latest findings on how AI is really changing agencies.

https://agencyhackers.zoom.us/meeting/register/ZjVdKcQDRzK8zQZs9fHayQ

88587899548 false