Thursday, May 21, 1:00pm - 2:00pm (EDT)
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Very few people know the IT Channel as well as Dina Moskowitz, CEO of SaaSMAX (https://www.linkedin.com/in/dinamoskowitz/).
As a Top 100 Channel Influencer, she has spent the past 7 years investing her incredible energy in bringing the traditional IT Channel to the cloud and SaaS sectors through the reseller marketplace, SaaSMAX, matching the vendors to the right channel partners. This journey lead SaaSMAX to build the first-ever automated partner discovery and profiling BI engine, PartnerOptimizer.
SaaSMAX's true sweet spot has evolved into providing hyper-targeted partner identification, profiling, and segmentation to SaaS and XaaS channel teams. PartnerOptimizer enables channel execs to hyper-target based upon their ideal reseller partner persona.
Jay McBain of Forrester recently stated: “I have been a big fan of Partner Optimizer since launch - a much-needed asset for any channel manager looking to grow and learn more about their channel.”
If there’s anyone who can answer your questions about the challenges and opportunities marketing SaaS through the IT channel, it’s Dina.
http://www.cloudsoftwareassociation.com/join#slack
Sunir Shah, sunir@cloudsoftwareassociation.com