Solution Series: Unluck Your CX

On paper, most CX strategies look solid. In reality, many stall out—not because the vision is wrong, but because the execution model can’t absorb risk, move fast, or convert effort into measurable business results.

 In this CX on the Rocks Collective Solution Series, Andrew Griffiths (EVP, CX + BPO Advisory) and Kate Brouse (CX Advisor) will share a pragmatic playbook to “UnLuck” your CX—moving from well-intentioned initiatives to repeatable, outcome-driven execution. 

Expect real-world framing on what actually accelerates results: how to align stakeholders around the right outcomes, remove friction from your operating model, and apply AI in a way that strengthens performance instead of creating more complexity. 

This isn’t a “tools and trends” talk. It’s a leadership session focused on how high-performing CX teams build momentum: freeing up capacity, proving value quickly, and scaling what works—without betting the farm on one big transformation.