Experience Exchange

Wednesday, March 11, 4:30pm - 5:30pm (EDT)

Time shown in-04:00 America, New York

Chat With Your Research: Lessons From Building A Virtual Customer

CX leaders invest heavily in qualitative research but often struggle to keep it decision-ready over time. In this case study, Dave Seaton, CCXP, shares what he learned building an AI-powered “virtual customer”—based on real customer interviews—and how it helped teams access research, challenge internal bias, and make better CX decisions.

Attendees will see where a virtual customer is genuinely helpful (and where it isn’t), how it accelerates journey mapping, and what trust and governance questions leaders need to consider before using AI with customer insight.

This session is for CX leaders who want to use AI to shorten the insight‑to‑action cycle and make customer‑led decisions easier to defend across the business.

This is not your typical webinar. Join us for an interactive, expert-led discussion on today’s most important CX topics and trends.

Please fill out the information below to register for the event.

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Add to Calendar 2026/03/11 15:30:00 2026/03/11 16:30:00 America/Chicago Experience Exchange Chat With Your Research: Lessons From Building A Virtual Customer

CX leaders invest heavily in qualitative research but often struggle to keep it decision-ready over time. In this case study, Dave Seaton, CCXP, shares what he learned building an AI-powered “virtual customer”—based on real customer interviews—and how it helped teams access research, challenge internal bias, and make better CX decisions.

Attendees will see where a virtual customer is genuinely helpful (and where it isn’t), how it accelerates journey mapping, and what trust and governance questions leaders need to consider before using AI with customer insight.

This session is for CX leaders who want to use AI to shorten the insight‑to‑action cycle and make customer‑led decisions easier to defend across the business.

This is not your typical webinar. Join us for an interactive, expert-led discussion on today’s most important CX topics and trends. https://us02web.zoom.us/j/88610448226?pwd=63WOfZ59ePKZFSPPuWfTehPEOMJPsH.1 false MM/DD/YYYY 30 OPAQUE cid_bbac4e0172ab4cf2918ac24ec875ab9e

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https://us02web.zoom.us/j/88610448226?pwd=63WOfZ59ePKZFSPPuWfTehPEOMJPsH.1

Dave Seaton, Dave@SeatonCX.com

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