Live Marketing Power Hour!

Stop Making Your Marketing Coordinator Do Everything
What Belongs In-House, What Should Be Outsourced & Who Owns What

With Molly McGrath

"We'll just have the Marketing Coordinator do it."

Those eight words can become one of the most expensive sentences in your law firm.

Your Marketing Coordinator gets hired to coordinate marketing—and six months later they're being asked to manage social media, create graphics, edit videos, write blogs, build email campaigns, update the website, learn SEO, run Meta Ads, figure out Google Ads, organize events, manage the CRM, track referral sources, and somehow prove ROI on all of it.

Then leadership gets frustrated because marketing isn't working.

The problem may not be the person. The problem may be the seat.

In this Marketing Power Hour, we'll break down what a law firm Marketing Coordinator should actually own, which specialized marketing functions are better handled by outside experts, and how to build a marketing ecosystem where your internal person coordinates the strategy without being expected to personally execute every specialized tactic.

We'll also tackle one of the biggest mistakes law firms make: bringing sophisticated digital marketing functions in-house because they believe it will save money—without accounting for the expertise, technology, testing, data, and constant optimization required to do them well.

You'll leave knowing how to:

• Define the actual role and outcomes of a law firm Marketing Coordinator.
• Identify which marketing activities make sense to own internally.
• Recognize which functions require specialized expertise.
• Stop confusing "managing the vendor" with "doing the vendor's job."
• Create clear ownership between your Marketing Coordinator, vendors, intake team, and attorney.
• Build KPIs that measure your Marketing Coordinator on outcomes they can actually control.
• Identify whether you have a performance problem—or simply an impossible job description.