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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20200513T150000
DTEND;TZID=America/New_York:20200513T160000
SUMMARY:B2B Marketing Bliss - Intent Data Meets Predictive Scoring
DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2304977/220C37DF2626FFB233BF01A364495936\n\nIntent data by itself is interesting but not actionable\; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two\, and you’ve found your B2B Marketing sweet spot! This session will offer specific learning into how brands across different industries are combining intent data and predictive analytics in ABM and other targeted initiatives to:\n\n• Identify the topics their target accounts are researching\n\n• Identify the timing\, buyers' journey stage\, and channels to reach those accounts\n\n• Increase the speed of their B2B pipeline from consideration to close\n\n• Create more effective hand-offs between marketing and sales teams\n\n• Improve re-engagement rates
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time:
https://event.on24.com/wcc/r/2304977/220C37DF2626FFB233BF01A364495936
Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing sweet spot! This session will offer specific learning into how brands across different industries are combining intent data and predictive analytics in ABM and other targeted initiatives to:
• Identify the topics their target accounts are researching
• Identify the timing, buyers' journey stage, and channels to reach those accounts
• Increase the speed of their B2B pipeline from consideration to close
• Create more effective hand-offs between marketing and sales teams
• Improve re-engagement rates
LOCATION:https://event.on24.com/wcc/r/2304977/220C37DF2626FFB233BF01A364495936
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