HubSpot 🎤 Keep Deals Moving With the Customer Context You Already Have

Tuesday, November 17, 10:00 AM – 10:40 AM (EST)

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The hardest part of adopting AI agents is not building one. It is choosing the right problem to solve. In this applied session, HubSpot GM Adam Cuzzort shows how sales and marketing teams are using Agent Hub and Agent Builder to turn high-impact use cases into working agents. Through product demonstrations and customer examples, he will break down how teams identify where an agent can create value, give it the right CRM context, and connect it to the work that drives growth. You will leave with a practical framework for choosing your first use case and understanding what it takes to build an agent that delivers measurable results.

Add to Calendar 2026/11/17 15:00:00 2026/11/17 15:40:00 Europe/London HubSpot 🎤 Keep Deals Moving With the Customer Context You Already Have The hardest part of adopting AI agents is not building one. It is choosing the right problem to solve. In this applied session, HubSpot GM Adam Cuzzort shows how sales and marketing teams are using Agent Hub and Agent Builder to turn high-impact use cases into working agents. Through product demonstrations and customer examples, he will break down how teams identify where an agent can create value, give it the right CRM context, and connect it to the work that drives growth. You will leave with a practical framework for choosing your first use case and understanding what it takes to build an agent that delivers measurable results. Queen Elizabeth Auditorium HubSpot false 5

Queen Elizabeth Auditorium

HubSpot