EMEA: A Leader Worth Following: Building breakthrough experiences in the AI era

In the busyness of our daily work lives, it's easy to lose sight of what organisations truly are at their cores: humans serving the needs of other humans. As AI automates tasks and generates insights at scale, this fundamental truth becomes more critical than ever. The leaders who thrive are those who master what technology cannot replicate: human connection, emotional intelligence, and the ability to earn genuine followership. 

Join Dr. Benjamin Granger (Chief Workplace Psychologist - Qualtrics) - author of a newly released book “A Leader Worth Following” to explore the core building blocks of organisations and why these must dominate our thinking about how to lead into an uncertain future.

Combining proven experience management principles with cutting-edge human psychology, Dr. Ben demonstrates that leaders who build trust, communicate with compassion, and genuinely understand their teams' perspectives drive exceptional performance. Whether you're leading Customer Experience, Market Insights, or Employee Experience teams, you'll discover practical strategies to shift your mindset and unlock your team's full potential. 

Be one of the first 50 registrants to also attend this session to get a copy of Dr Ben’s new book  

Following Dr. Ben's keynote, we'll break into three specialised sessions for Customer Experience leaders, Market Research and Insights professionals, and HR / Employee Experience leaders. These breakouts translate Dr. Ben's leadership principles into actionable strategies for your discipline's unique challenges in 2025.