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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4738513/31F65840D8AE1A64D0FF8F6A0D7F0C54\n\nWhat did marketing leaders have to give up to get their budgets signed off last year? What initiatives were they eager to pursue but couldn’t? \nIn this webinar\, attendees will learn how to create a compelling business case for their 2025 marketing budgets and beyond. By the end of the session\, they'll be equipped to position their marketing plans as growth investments\, rather than costs to be cut. The session will cover:  \n\n• The importance of foundational work\, including market research\, buyer understanding and competitor analysis\;  \n• What evidence is needed to advocate for investment in brand-building\, along with insights on how eSOV models can guide media budgeting to align with market ambitions\; \n• Ways to improve marketing efficiency for the coming year\, whether it's through AI or by outsmarting the competition\; and \n• The tools needed to help marketers reshape their CFO’s thinking and drive better outcomes for their organization. \n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4738513/31F65840D8AE1A64D0FF8F6A0D7F0C54">https://event.on24.com/wcc/r/4738513/31F65840D8AE1A64D0FF8F6A0D7F0C54</a><br><br><span data-contrast="auto" lang="EN-GB">What did marketing leaders have to give up to get their budgets signed off last year? What initiatives were they eager to pursue but couldn’t?</span><span data-ccp-props="{"> </span><br /><span data-contrast="auto" lang="EN-GB">In this webinar, attendees will learn how to create a compelling business case for their 2025 marketing budgets and beyond. By the end of the session, they'll be equipped to position their marketing plans as growth investments, rather than costs to be cut. The session will cover: </span><span data-ccp-props="{"> </span><br /><ul><li data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-list-defn-props="{" data-listid="1"><span data-contrast="auto" lang="EN-GB">The importance of foundational work, including market research, buyer understanding and competitor analysis; </span><span data-ccp-props="{"> </span></li><li data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-list-defn-props="{" data-listid="1"><span data-contrast="auto" lang="EN-GB">What evidence is needed to advocate for investment in brand-building, along with insights on how eSOV models can guide media budgeting to align with market ambitions;</span><span data-ccp-props="{"> </span></li><li data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-list-defn-props="{" data-listid="1"><span data-contrast="auto" lang="EN-GB">Ways to improve marketing efficiency for the coming year, whether it's through AI or by outsmarting the competition; and</span><span data-ccp-props="{"> </span></li><li data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-list-defn-props="{" data-listid="1"><span data-contrast="auto" lang="EN-GB">The tools needed to help marketers reshape their CFO’s thinking and drive better outcomes for their organization.</span><span data-ccp-props="{"> </span></li></ul>
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SUMMARY:The Battle For Budget: How To Win Over Your CFO With Your 2025 Marketing Plan
DTSTART;TZID=America/New_York:20241029T120000
DTEND;TZID=America/New_York:20241029T130000
DTSTAMP:20260516T155107Z
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LOCATION:https://event.on24.com/wcc/r/4738513/31F65840D8AE1A64D0FF8F6A0D7F0C54
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