BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20241103T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20240310T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20240329T001456Z
STATUS:CONFIRMED
UID:1711671296addeventcom
SEQUENCE:0
DTSTART;TZID=America/New_York:20230425T130000
DTEND;TZID=America/New_York:20230425T140000
SUMMARY:New Research: How To Take AI-Assisted B2B Content Marketing From Creation To Conversion
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4167932/7B12EA34E3937193337B86FCEBFD84D3\n\nAI isn’t just hype anymore. It’s actually here\, and it’s rapidly changing the game for B2B content marketing\, promising to make the creation process faster and more efficient than ever before. \n\nBut let's face it: It can also be a little intimidating to navigate this brave new world of generative AI while relearning what we already know about SEO\, personalization and targeted promotion. \n\nHear from ViB’s expert panel and the latest research on B2B marketing trends in the AI age. Together\, we’ll unpack how current marketing leaders are budgeting and formalizing their use of AI tools and how to bridge the gap between AI-assisted content creation and actual conversions.\n\nHash out some of your biggest concerns and questions on:\n• The latest research and statistics on how B2B marketers are approaching AI\;\n• Generative AI tools we should (or shouldn’t) use for ideation\, personalization and writing\;\n• Bypassing SEO risks and ethical concerns with AI-generated content\;\n• New marketing roles\, content types and budget reallocation strategies to stay ahead\; and\n• Promotion and syndication tactics to drive targeted leads and sales.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4167932/7B12EA34E3937193337B86FCEBFD84D3
AI isn’t just hype anymore. It’s actually here, and it’s rapidly changing the game for B2B content marketing, promising to make the creation process faster and more efficient than ever before.
But let's face it: It can also be a little intimidating to navigate this brave new world of generative AI while relearning what we already know about SEO, personalization and targeted promotion.
Hear from ViB’s expert panel and the latest research on B2B marketing trends in the AI age. Together, we’ll unpack how current marketing leaders are budgeting and formalizing their use of AI tools and how to bridge the gap between AI-assisted content creation and actual conversions.
Hash out some of your biggest concerns and questions on:
• The latest research and statistics on how B2B marketers are approaching AI;
• Generative AI tools we should (or shouldn’t) use for ideation, personalization and writing;
• Bypassing SEO risks and ethical concerns with AI-generated content;
• New marketing roles, content types and budget reallocation strategies to stay ahead; and
• Promotion and syndication tactics to drive targeted leads and sales.
LOCATION:https://event.on24.com/wcc/r/4167932/7B12EA34E3937193337B86FCEBFD84D3
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
TRANSP:OPAQUE
END:VEVENT
END:VCALENDAR