Nurture In 2021: The Blueprint For Aligning With Sales To Turbocharge Your Lead Engagement Strategy

Tuesday, November 17, 1:00pm - 2:00pm (EST)

Time shown in-05:00 America, New York

Please use the link below to access the webcast up to 15 minutes before the start time:
https://event.on24.com/wcc/r/2664578/194349C82A3B991C3DAE40B383C864A8

Traditionally, generating quality lead engagement is a task that has fallen squarely on Marketing’s shoulders. Marketing generates the lead, nurtures it until it’s deemed warm and hands it off to Sales. But as we approach what’s sure to be a dynamic 2021, it’s becoming more crucial for Sales and Marketing to share that responsibility by way of a hyper-coordinated, personalized nurture effort earlier in the buyer’s journey.

This session will cover best practices for building a coordinated nurture strategy and how AI-powered tools can help drive automation without sacrificing personalization. We’ll also preview insights from the brand new 2020 Sales Effectiveness Report and provide actionable examples of how Sales follow-up could play into a broader nurture strategy. You’ll learn:

●Why it’s beneficial to involve Sales earlier in the nurture process;
●How to leverage Sales without burdening them with manual work; and
●Tips for how to build your nurture program operationally.

Add to Calendar 2020/11/17 13:00:00 2020/11/17 14:00:00 America/New_York Nurture In 2021: The Blueprint For Aligning With Sales To Turbocharge Your Lead Engagement Strategy Please use the link below to access the webcast up to 15 minutes before the start time:
https://event.on24.com/wcc/r/2664578/194349C82A3B991C3DAE40B383C864A8

Traditionally, generating quality lead engagement is a task that has fallen squarely on Marketing’s shoulders. Marketing generates the lead, nurtures it until it’s deemed warm and hands it off to Sales. But as we approach what’s sure to be a dynamic 2021, it’s becoming more crucial for Sales and Marketing to share that responsibility by way of a hyper-coordinated, personalized nurture effort earlier in the buyer’s journey.

This session will cover best practices for building a coordinated nurture strategy and how AI-powered tools can help drive automation without sacrificing personalization. We’ll also preview insights from the brand new 2020 Sales Effectiveness Report and provide actionable examples of how Sales follow-up could play into a broader nurture strategy. You’ll learn:

●Why it’s beneficial to involve Sales earlier in the nurture process;
●How to leverage Sales without burdening them with manual work; and
●Tips for how to build your nurture program operationally. https://event.on24.com/wcc/r/2664578/194349C82A3B991C3DAE40B383C864A8 false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/2664578/194349C82A3B991C3DAE40B383C864A8

Demand Gen Report, marketing@demandgenreport.com

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