Wednesday, September 23, 3:10pm - 3:30pm (EDT)
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24h
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“Gender neutral” isn’t a category you can choose to target customers, so how do brands market products that aren’t aimed at a specific gender? In this session, Matthew Herman, co-founder and creator of Boy Smells, will look at the challenges of marketing a degendered product, and how to adjust your strategy in a post-binary world.
Later, lexie@later.com