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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3129786/03F5AC4C92EB57428FF730807C01A48F\n\nWe’re all looking for that one\, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. Don’t worry\; there are a few of them out there (and we won’t skimp on them during this session). \n\nThese small optimizations won’t truly make a difference if you don’t first optimize who you’re reaching\, where you’re reaching them\, and how you’re showing that reach. Those tweaks need to be a combination of short-term and long-lasting. That’s why we’re rethinking optimization in this session: It has to be more than just in one-off campaigns — it has to run across audiences and measurement\, too. \n\nIn this session\, join RollWorks’ Head of Content\, Caroline Van Dyke\, to get the scoop on:\n\n● How to optimize your target account list into sub-segments that drive specific\, one-size-fits-you outcomes\; \n\n● A handful of “quick tweaks” across channels like email\, display and E-gifting that fulfill every budget optimizer’s dream\; and \n\n● Which metrics matter (for you)\, when — and how to optimize your dashboard to become boardroom ready.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3129786/03F5AC4C92EB57428FF730807C01A48F<br><br>We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. Don’t worry; there are a few of them out there (and we won’t skimp on them during this session). <br><br>These small optimizations won’t truly make a difference if you don’t first optimize who you’re reaching, where you’re reaching them, and how you’re showing that reach. Those tweaks need to be a combination of short-term and long-lasting. That’s why we’re rethinking optimization in this session: It has to be more than just in one-off campaigns — it has to run across audiences and measurement, too. <br><br>In this session, join RollWorks’ Head of Content, Caroline Van Dyke, to get the scoop on:<br><br>●How to optimize your target account list into sub-segments that drive specific, one-size-fits-you outcomes; <br />●A handful of “quick tweaks” across channels like email, display and E-gifting that fulfill every budget optimizer’s dream; and <br />●Which metrics matter (for you), when — and how to optimize your dashboard to become boardroom ready.
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SUMMARY:Rethinking Optimization: 3 Quick Cross-Channel Tweaks to Level-Up Your ABM Now
DTSTART;TZID=America/New_York:20210510T120000
DTEND;TZID=America/New_York:20210510T130000
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LOCATION:https://event.on24.com/wcc/r/3129786/03F5AC4C92EB57428FF730807C01A48F
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