CX Journey Mapping Masterclass: Berlin

Join our live, in-person journey mapping workshop in Berlin, where you’ll get an introduction to CX journey mapping and a blueprint for designing and improving customer experience at your organisation.

During the workshop, we’ll cover the basics of journey mapping and customer personas. We’ll also show you how to embed journey maps within your CX program using Qualtrics. You’ll leave with a comprehensive knowledge of journey mapping and have the tools you need to build a full set of personas and journeys in your organisation.

During this in-person workshop, we’ll cover:

• Building customer user personas and journey maps
• Identifying the moments that matter and intersection points
• Using journey mapping to design new experiences
• Using design thinking principles to influence both revenue and cost to serve

Agenda

8.30 - 9.00 // Arrival 
9.00 - 9.30 // Customer Presentation: TIER
9.30 - 10.15 // Intro to Customer Journey Mapping 
10.15 - 10.35 // Coffee break 
10.40 - 13.00 // Workshop
13.00 - 14.00 // Lunch


We look forward to welcoming you on the day!