BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3452591/702D8D7EE757512B90518CFFF7F3B760\n\nAdopting an account-based approach is no overnight shift. Not only does it require sales and marketing alignment from the start\, but you also need to have a killer execution strategy and the proper technology to support it to achieve successful account engagement. As such\, many companies today are investing in innovative solutions\, including Account-Based Marketing and Conversational AI. But the true power of these technologies can only be fully realized when they come together to form Conversational ABM. \n\nConversational ABM combines the data-driven targeting of ABM with the personalization and scalability of Conversational AI to revolutionize marketing and sales.\n\nJoin Jon Russo\, CMO & Founder at B2B Fusion\, and Sonny Dasgupta\, Senior Director of Product Marketing at Conversica\, as they discuss how ABM and Conversational AI blend together to help revenue teams deliver personalization at scale and drive revenue predictability.\n\nThis webinar will explore:\n\n• The strategic value ABM offers marketing and sales teams\; \n\n• Why marketers and salespeople still fall behind on ABM execution\; \n\n• How to overcome challenges to execution and effectively qualify leads\; and\n\n• What role Conversational AI plays in an ABM strategy. \n\nRegister today!
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3452591/702D8D7EE757512B90518CFFF7F3B760<br><br>Adopting an account-based approach is no overnight shift. Not only does it require sales and marketing alignment from the start, but you also need to have a killer execution strategy and the proper technology to support it to achieve successful account engagement. As such, many companies today are investing in innovative solutions, including Account-Based Marketing and Conversational AI. But the true power of these technologies can only be fully realized when they come together to form Conversational ABM. <br><br>Conversational ABM combines the data-driven targeting of ABM with the personalization and scalability of Conversational AI to revolutionize marketing and sales.<br><br>Join Jon Russo, CMO &amp; Founder at B2B Fusion, and Sonny Dasgupta, Senior Director of Product Marketing at Conversica, as they discuss how ABM and Conversational AI blend together to help revenue teams deliver personalization at scale and drive revenue predictability.<br><br>This webinar will explore:<br />•The strategic value ABM offers marketing and sales teams; <br />•Why marketers and salespeople still fall behind on ABM execution; <br />•How to overcome challenges to execution and effectively qualify leads; and<br />•What role Conversational AI plays in an ABM strategy. <br><br>Register today!
UID:1777509400addeventcom
SUMMARY:Conversational ABM: Personalization Power At Scale
DTSTART;TZID=America/New_York:20211103T140000
DTEND;TZID=America/New_York:20211103T150000
DTSTAMP:20260430T003640Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3452591/702D8D7EE757512B90518CFFF7F3B760
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR