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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4739311/82559FAB4363AECC22454DE71338D646\n\nRunning a profitable\, efficient demand generation machine is becoming increasingly more difficult. As macro-economic pressures don’t let up\, it’s harder to raise funding to pay for growth\, and marketers are being forced to take a hard look at their plans and budgets to run a more efficient operation.   \n\nOn top of that\, outbound response rates are dipping due to AI\, and it’s harder to break through the noise without a strong brand. This webinar will reveal secret tips and tricks from agency and publisher insiders on how they plan efficient campaigns quickly.  Attendees can expect to learn: \n\n• Step by step help on sizing markets and identifying ICPs\; \n• Data-driven planning across multiple channels\; \n• How to plan for international markets and localizing your approach\; and \n• How to use AI and intent data to inform planning. \n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4739311/82559FAB4363AECC22454DE71338D646">https://event.on24.com/wcc/r/4739311/82559FAB4363AECC22454DE71338D646</a><br><br>Running a profitable, efficient demand generation machine is becoming increasingly more difficult. As macro-economic pressures don’t let up, it’s harder to raise funding to pay for growth, and marketers are being forced to take a hard look at their plans and budgets to run a more efficient operation.   <br><br>On top of that, outbound response rates are dipping due to AI, and it’s harder to break through the noise without a strong brand. This webinar will reveal secret tips and tricks from agency and publisher insiders on how they plan efficient campaigns quickly.  Attendees can expect to learn: <br><br><ul><li>Step by step help on sizing markets and identifying ICPs; </li><li>Data-driven planning across multiple channels; </li><li>How to plan for international markets and localizing your approach; and </li><li>How to use AI and intent data to inform planning. </li></ul>
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SUMMARY:Live Teardown: An Enterprise Demand Generation Planning Masterclass 
DTSTART;TZID=America/New_York:20241030T120000
DTEND;TZID=America/New_York:20241030T130000
DTSTAMP:20260415T081059Z
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LOCATION:https://event.on24.com/wcc/r/4739311/82559FAB4363AECC22454DE71338D646
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