Designing and Improving Experiences at Lego

Creating meaningful and connected experiences across both customers and employees is essential for long-term growth and loyalty. Today’s leading organisations understand that Customer Experience (CX) and Employee Experience (EX) are deeply interconnected — delivering excellence in one strengthens the other.

In this INTERACTIVE SESSION, Qualtrics’ experience management experts will work with you to explore how Lego can scale both CX and EX impactfully. From listening at scale to activating insights across touchpoints, we’ll share strategies to help you build a culture of experience that drives engagement, operational excellence, and measurable business outcomes.