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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \nhttps://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342\n\nAre you investing in direct mail\, corporate gifting\, virtual or in-person events? Although these channels are just as critical in catching a prospect’s attention as digital\, it can be difficult to track and measure their success. \n\nThis session will walk you through the five KPIs you need to be tracking and showing to your CMO to prove the ROI of your offline marketing investments. Postal’s VP of Marketing\, Lauren Alt-Kishpaugh\, will cover how to measure offline marketing through every stage of your funnel\, from lead generation\, to ABM\, to deal acceleration.\n\nKey takeaways include:\n\n• How to track and prioritize five KPIs for the offline channel\; \n• Real-life examples of these KPIs in action within Postal’s marketing campaigns\; and\n• How to gain actionable insights and adjust your offline strategy.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342<br><br>Are you investing in direct mail, corporate gifting, virtual or in-person events? Although these channels are just as critical in catching a prospect’s attention as digital, it can be difficult to track and measure their success. <br><br>This session will walk you through the five KPIs you need to be tracking and showing to your CMO to prove the ROI of your offline marketing investments. Postal’s VP of Marketing, Lauren Alt-Kishpaugh, will cover how to measure offline marketing through every stage of your funnel, from lead generation, to ABM, to deal acceleration.<br><br>Key takeaways include:<ul><li>How to track and prioritize five KPIs for the offline channel; </li><li>Real-life examples of these KPIs in action within Postal’s marketing campaigns; and</li><li>How to gain actionable insights and adjust your offline strategy.</li></ul><br><br>
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SUMMARY:5 KPIs To Prove The Impact Of Your Offline Efforts
DTSTART;TZID=America/New_York:20220428T150000
DTEND;TZID=America/New_York:20220428T160000
DTSTAMP:20260405T185105Z
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LOCATION:https://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342
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