5 KPIs To Prove The Impact Of Your Offline Efforts

Thursday, April 28, 3:00pm - 4:00pm (EDT)

Time shown in-04:00 America, New York

Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342

Are you investing in direct mail, corporate gifting, virtual or in-person events? Although these channels are just as critical in catching a prospect’s attention as digital, it can be difficult to track and measure their success.

This session will walk you through the five KPIs you need to be tracking and showing to your CMO to prove the ROI of your offline marketing investments. Postal’s VP of Marketing, Lauren Alt-Kishpaugh, will cover how to measure offline marketing through every stage of your funnel, from lead generation, to ABM, to deal acceleration.

Key takeaways include:

How to track and prioritize five KPIs for the offline channel;
Real-life examples of these KPIs in action within Postal’s marketing campaigns; and
How to gain actionable insights and adjust your offline strategy.

Add to Calendar 2022/04/28 15:00:00 2022/04/28 16:00:00 America/New_York 5 KPIs To Prove The Impact Of Your Offline Efforts Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342

Are you investing in direct mail, corporate gifting, virtual or in-person events? Although these channels are just as critical in catching a prospect’s attention as digital, it can be difficult to track and measure their success.

This session will walk you through the five KPIs you need to be tracking and showing to your CMO to prove the ROI of your offline marketing investments. Postal’s VP of Marketing, Lauren Alt-Kishpaugh, will cover how to measure offline marketing through every stage of your funnel, from lead generation, to ABM, to deal acceleration.

Key takeaways include:

How to track and prioritize five KPIs for the offline channel;
Real-life examples of these KPIs in action within Postal’s marketing campaigns; and
How to gain actionable insights and adjust your offline strategy.

https://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342 false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/3729565/D48D034A52152CA46B0FCFA7F0B38342

Demand Gen Report, marketing@demandgenreport.com

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