TLC Panel: Brand Trust, AI, and What’s Breaking with Juliana Jackson, Wil Reynolds, and Sani Manic

Friday, May 22, 11:00am - 12:00pm (EDT)

Time shown in-04:00 America, New York

Heya TLCers!

Sani's back to help me moderate! And we're talkin' AI again (of course) - but also - we've got Juliana Jackson again - because she's amazing. And this time - we want to add the incredible Wil Reynolds to the mix.
We're hoping to set the stage - just part 1 of what I hope will be a 3-part conversation (if I can get my ducks in a row).
This first part - we just want to name the problem. And who better than JJ and Wil (and of course Sani) to help everyone understand the problem.

So - what IS the problem?

In a nutshell - BRAND TRUST in the age of AI. Why is it breaking? Is it breaking? Why is it different? What does it mean to be "seen"?

Do people trust brands, platforms, AI, the same, differently than yesterday?

What happens when brands lose that trust? How can they fix it? Can they?

What happens when brands are no longer in control of their own narrative? When LLMs can search Reddit or, God forbid, Glassdoor for what disgruntled employees might say about your brand?

What does “being seen” even mean anymore?
Is visibility still something brands control?
Where is trust breaking right now?
Do people trust brands… or systems… or neither?
How is AI changing what people believe?
What happens when brands don’t “own” their narrative anymore?
Are we optimizing for the wrong things?
What feels most broken right now?
What are we seeing that others might not be talking about yet?

Let's have some real talk about AI and trust.

Join the conversation May 22

8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 5 PM Porto | 6 PM Malmo

Some reading (and listening) for those interested:
https://nohacks.co/episode/222-ai-visibility-is-a-vanity-metric-with-wil-reynolds
https://nohacks.co/episode/150-ai-customer-voice-analysis-with-juliana-jackson
https://nohacks.co/episode/130-test-and-learn-community-mentorship-summit-with-kelly-wortham-and-matt-gershoff

Add to Calendar 2026/05/22 10:00:00 2026/05/22 11:00:00 America/Chicago TLC Panel: Brand Trust, AI, and What’s Breaking with Juliana Jackson, Wil Reynolds, and Sani Manic Heya TLCers!

Sani's back to help me moderate! And we're talkin' AI again (of course) - but also - we've got Juliana Jackson again - because she's amazing. And this time - we want to add the incredible Wil Reynolds to the mix.
We're hoping to set the stage - just part 1 of what I hope will be a 3-part conversation (if I can get my ducks in a row).
This first part - we just want to name the problem. And who better than JJ and Wil (and of course Sani) to help everyone understand the problem.

So - what IS the problem?

In a nutshell - BRAND TRUST in the age of AI. Why is it breaking? Is it breaking? Why is it different? What does it mean to be "seen"?

Do people trust brands, platforms, AI, the same, differently than yesterday?

What happens when brands lose that trust? How can they fix it? Can they?

What happens when brands are no longer in control of their own narrative? When LLMs can search Reddit or, God forbid, Glassdoor for what disgruntled employees might say about your brand?

What does “being seen” even mean anymore?
Is visibility still something brands control?
Where is trust breaking right now?
Do people trust brands… or systems… or neither?
How is AI changing what people believe?
What happens when brands don’t “own” their narrative anymore?
Are we optimizing for the wrong things?
What feels most broken right now?
What are we seeing that others might not be talking about yet?

Let's have some real talk about AI and trust.

Join the conversation May 22

8 AM Pacific | 9...

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Event details:
https://www.addevent.com/event/tsfk3hv4jc1c

https://zoom.us/j/99494823377?pwd=LDw8GbrB0BV1ayC0lbd10zC6qzIgkm.1&jst=3 false MM/DD/YYYY 30 OPAQUE aWZvPNtGEzMNuAJosmYa238810

https://zoom.us/j/99494823377?pwd=LDw8GbrB0BV1ayC0lbd10zC6qzIgkm.1&jst=3

Kelly Wortham, tlc@testandlearn.community

Link: